The Research On Transboundary Transformation Of Wanda Group

Since the reform and opening up,China's comprehensive strength has been significantly improved,accelerated urbanization process,the real estate industry has become an important pillar industry of the national economy.However,due to the spontaneous and lagging nature of the market,real estate growth too fast and even blind,to the people's production and life and the state economy has brought great negative,the Government promulgated a number of policies to curb housing prices rose too fast.By the 2008 US subprime mortgage crisis,China's overall economic situation is not optimistic.After years of development of the real estate market has gradually become saturated,in the three or four lines to the stock market pressure.Various factors led to the real estate market downturn in recent years,the overall environment continues to lower and financial pressure,many real estate developers will be put on the agenda.Founded in 1988,Wanda Group,as the leader in many real estate enterprises,in the real estate industry downturn in the environment to take the initiative to Transition Mode,and strive to get rid of the real estate business name,has now formed a business,culture,network technology,Financial four major industry-based group.Today,Wanda has not only the boss of China's commercial real estate,but also sit on the top spot of Chinese cultural enterprises,showing that its Transition Mode has achieved some success.The first chapter of this paper,by studying the background of Wanda Group's transition mode,expounds the purpose and significance of the study,summarizes and evaluates the related research status of transition mode and Wanda Group at home and abroad,and introduces the literature review method and the case study method,and the content structure of this article is introduced.The second chapter uses the theory of industrial life cycle,the theory of supply and demand and the theory of enterprise development strategy to explain the necessity of Wanda Group's transition mode,and gives a brief introduction to Wanda Group,and analyzes its transition mode with PEST analysis The external environment factors and the internal dynamic factors,the external environment changes mainly from the political,economic,social and cultural and technological point of view,internal power changes mainly from the perspective of financial pressure and strategic objectives to analyze.The third chapter as the main part,mainly from the Wanda Group in the business form,industrial layout and operational mode of these three aspects of the transformation,combined with its transition and path and the current results achieved by the analysis.In the form of business,it mainly analyzes its development path from the single Mode to the multi-body combination mode,to the commercial complex mode,and finally to the present cultural industry city mode,confirms its improvement in the commercial form;The layout of the industry is mainly analyzed in the layout of cultural real estate,tourism market and film and television industry and its achievements;in the operation mode,it analyzes the change of Wanda Group from heavy asset mode to light asset Mode.In the fourth chapter,according to the transition mode of Wanda Group,it points out that there are problems such as large industrial cycle,large financial pressure,large competitive pressure and large management risk in the process of transition,and puts forward some suggestions on strengthening the core competitiveness,Management and strengthening of personnel training and other recommendations.The fifth chapter analyzes the Wanda Group's development in Nanchang through the theory and practice,analyzes the mode and the result of the different stages in different periods,and summarizes its development experience,see the micro-knowledge and provide the template for the development of Wanda Group in other areas And learn from.Chapter 6 concludes that enterprises should take the initiative to seek change to adapt to the new environment under the change of internal and external environment.Wanda Group's transition movement closely follow the development of the times,to meet the direction of the development of government strategy,you can enjoy a lot of policy care,so as to promote enterprise development.In the process of transition,Wanda will also face various risks,need to cultivate the core competitiveness,sound source of funds,fine management and personnel training and other aspects to avoid risks.It is hoped that through the study of the transition mode of Wanda Group,it can provide a reference for the transition and upgrading of the whole real estate enterprises,promote the healthy development of the real estate industry and formulate the corresponding control policies and the development of the enterprises themselves.Finally,it points out the shortcomings and limitations of this paper.