Research On The Bid Strategy Of Bond Prime Market

In the context of the market economy,the source of the project is more and more come from bidding.Manpower,material resources,financial resources and other resources need to be put into the bidding activities,which is a sunk cost,if you can not get the project bid,will lead to the cost of the company did not get a reasonable return.Going on,will make the securities companies face a lot of problems,such as the reduction of income and the decrease of visibility.As a securities company,in the face of project bidding activities from all over the country,and not every project involved,this is required at the bidding strategy under the guidance of decision is involved in the bidding activities,or choose to abandon the bid,to be targeted.Therefore,under the condition of market economy,it is of great significance to study the bidding strategies and decision-making methods of securities companies.The traditional bidding strategy of securities companies is mainly qualitative analysis,the main focus is on the project itself,Practitioners The bidding strategy of the practitioners taken is in disorder,the competitiveness of the tender is not clear enough,can not form a reasonable bidding decision system,without a clear positioning,the company often take part in extensive bidding,it is not only a waste of limited energy practitioners,but also will cause some financial loss to the company.On the base of X securities company,the problem existing in the project biding are analyzed,and according to the relevant theory,develop a set of simple mathematical model,calculating the score of competitiveness of securities company,at the same time,by assesse to the project which are participate in,can choose proper bidding project.The results of this study has a certain theoretical significance and practical value,has a certain significance to guide the securities company to evaluate their own competitiveness and choose bidding project,to improve the probability of winning bid of the securities company has a certain reference.