A Porcelain Industry Limited Company Development Strategy Research

The rapid development of China's economy,to the domestic liquor industry has brought great opportunities for development.The liquor industry has a close relationship with the ceramic wine bottle manufacturing industry.The development of liquor industry has brought the rapid development of ceramic bottle manufacturing industry.At the same time,along with the increasingly mature market economy and increasingly fierce competition,the ceramic bottle manufacturing enterprises are facing more intense challenges.From the current situation,ceramic wine bottle manufacturing enterprises in China widespread problems of insufficient strength of the scale and the history is short,many companies rely on past the competitive advantage of low cost,wide coverage,strong sales gained rapid growth,but due to the lack of enterprise strategic planning and enterprise strategy for the implementation of security,often appear development lags and missed opportunities for development.How to improve the sustainable competitiveness is the problem that Chinese enterprises need to think about.How to better develop their own,is the Chinese ceramic enterprises must face the problem.A porcelain Co.,Ltd.is the largest ceramic wine bottle manufacturing enterprises,but the development strategy and the lack of strategic security problem by imposing the constraints the further development of the enterprise,strategy design and selection is imperative.The general clue from the basic situation of a porcelain Co.,Ltd.to start,through an analysis of the internal and external environment of porcelain to Anwar,comprehensive application of strategy management theory and SWOT analysis method,in the full study of Chinese porcelain face the advantages,weaknesses,opportunities and threats on the basis to formulate and conform to its effective development strategy,the full deployment,integrate the resources of enterprises,improve the core competitiveness of enterprises,in to seize the opportunity and overcome the difficulties and achieve the sustainable development of enterprise.The specific content of the article includes seven parts,first of all to the enterprise development strategy were literature review,followed by the introduction of a porcelain Co.,Ltd.basic situation,through the SWOT matrix diagnosis to the company,to conduct the research on the development strategy of the company,and ultimately determine the implementation of the development strategy of science and technology enterprises,brand strong enterprises,talent tree enterprises and capital to help enterprises and other.And focus on how to realize a porcelain Co.,the concrete development strategy target,listed companies in the implementation of the strategy of the company into the rural,accelerate the transformation and upgrading,strengthening scientific and technological innovation and so on seven aspects of strategy for the effective implementation of the protection of in-depth study,to the existence of the risk of lists and the preventive measures are proposed,ensure the enterprise strategy is effective and feasible.Paper through a porcelain Co.,Ltd.strategy research to help porcelain Co.,Ltd.a clear strategic goals and tasks,to the enterprise entered a healthy and sustainable development road has application value.The research of other in strategy development and strategic transformation of ceramic enterprises also has reference value and practical significance.