Research On The Development Of Dongning Wine Industry

In the report of the 19 th CPC National Congress,it was proposed to implement the strategy of rejuvenating villages,and put forward the general requirements of “industrial prosperity,ecological livability,rural civilization,effective governance,and affluent life”.Among them: the industrial prosperity is the basis of the rural revitalization strategy.The Central Rural Work Conference in 2018 proposed that the structural reform on the agricultural supply side must be deepened to take the road of quality and prosperity.To this end,building a modern agricultural industry,production and management system and improving the quality of regional agricultural products is a necessary way for “industrial prosperity”.As an important part of the agricultural industry,the wine industry plays a positive role in the development of the local economy,and is also an important aspect of revitalizing the rural economy and realizing agricultural modernization.Dongning attached great importance to the development of the wine industry in the process of promoting local economic development,and put forward a series of policies for the development of the wine industry,which is of positive significance to the development of the wine industry in Dongning,and also acts as an important way to revitalize the agricultural economy in Dongning.Taking the development of the wine industry in Dongning as the research object,this article gives a specific analysis to the current constraints in the development of the wine industry in Dongning and its development status,aiming at providing recommendations for the development of the wine industry in Dongning,and further expanding the development of wine industry in Dongning,promoting farmers' income and increasing the vitality of rural development.First of all,the background,significance,research status at home and abroad,main research contents,research methods and technical routes of the study in this article are discussed,providing the orientation of the layout of the full text.Secondly,the relevant concepts such as the industry and wine industry as well as the theory of industry cluster,competitive advantage theory and brand management related to the research of this article are expounded,laying a good theoretical foundation for the preparation of this article.Then,the development status of the wine industry in Dongning is analyzed.Based on this,the SWOT analysis of the internal advantages and disadvantages,external opportunities and threats of the wine industry development in Dongning is carried out.Then,the experience reference and inspiration of the development of wine industry at home and abroad are analyzed.The experience of regions with better development of wine industry at home and abroad such as France,the United States,Australia,Yantai,Tonghua and Changli are mainly summarized,and the inspiration for the development of wine industry in Dongning is proposed.Finally,combined with the above analysis,effective countermeasures and suggestions are put forward for the development of wine industry in Dongning,and the full text is summarized.The following conclusions are drawn through the research on the development of wine industry in Dongning:(1)The advantages of the wine industry development in Dongning include the advantage of natural resources,product advantages,and good product sales network;the disadvantages lie in the lack of professionals and relatively insufficient brand market share and insufficient capital investment for industrial development;opportunities include significant growth in domestic wine consumption,increasing policy support,and stimulation of wine culture;the threats encountered are the uncertainty of financial support and the threat of competition from homogeneous products in other regions.(2)The advantages,disadvantages,opportunities and threats of the development of the wine industry in Dongning are discussed through the SWOT analysis method.On this basis,the strategy for the development of the wine industry in Dongning is proposed: First,implement a large-scale development strategy.The second is to implement brand development strategy and highlight regional features.The third is to implement the strategy for the development of the whole industry chain.The fourth is to accelerate the integration of the wine industry and the tourism industry,build a comprehensive industrial cluster,and integrate wine production,seedlings,leisure tourism and wine culture.(3)Suggestions for the development of the wine industry in Dongning are put forward.The first is to strengthen government policy support and improve the government's top-level design;the second is to adjust the development structure of the wine industry and implement a strategy of large-scale development;third,to build a wine boutique manor and create a modern agriculture tourism;fourth,to establish and improve the industrial service system;fifth,to support the whole industry chain development of the wine industry;Sixth,to implement the brand development strategy.