The Outlets Transformation Design Of A Branch Of BOC

With the liberalization of interest rate,the private banking license approved,the rapid development of P2 P,the third party payment and all the chips,a new mode of financial disintermediation,electronic currency,a series of changes in the external environments make banks transition.Moreover,China entry into the new normal,economic growth pattern will change,as an important financial institutions serving the real economy,banks also will face major reforms.In this paper,according to the provincial branch of the policy,combining with the local economic and financial environment,I put forward targeted outlets transformation program design.A city belongs to the four line of the city,behind the development,fiscal revenue is dominated by heavy industry.In recent years,there are many banks stationing A city,these decide A branch of BOC relocate network function to promote the network transformation reform.Combining with the current situation of economic and financial development in A city and future customers who hope to get what kind of services and needs in the further,this article further promote network transformation.Banks network transformation is hot topic in current,this article based on the thinking of future development of A branch of BOC.The article firstly summarizes the background of network transformation and academic circles at home and abroad,and summarizes the successful experience of network transformation;then combined with the existing network status of A branch of BOC,I in-depth investigate and summarize the management problems of the existing network of BOC A branch,including marketing awareness of staff,marketing ability,customer segmentation,distribution is not reasonable,network staff and customers need to adapt to transformation,ability of the front desk staff is poor,unable to form a joint marketing.The article has made the necessary analysis of economic development in the region of A city combining with the network transformation of BOC A branch,Secondly combining theory with practice,I design outlets transformation process of BOC A branch,mainly from this aspects including the transformation goal,concept,network position,function partition and hierarchical,organizational structure and job responsibilities,marketing management and so on.Finally,in order to ensure the smooth implementation of network transformation,I put forward protection measures from the network staff performance appraisal,strengthen channel construction,staff transformation etc.In conclusion,this paper makes a summary of the proposed scheme,and puts forward some problems and prospects.This article mainly carries on the analysis from the customer needs and staff management and training perspective,discusses the clients demand what kind of product and service to improve customer satisfaction which is the main target of network transformation;from the organizational structure,job responsibilities,marketing management and performance appraisal and so on,the text think how to fully mobilize staff motivation and the enthusiasm and enthusiasm of staff.