Research On Ordering Strategy Of Agri-food Dual-channel Supply Chain Under E-commerce

In order to meet the diversification of consumer demand,and in order to further expand market share,more and more agriculture-related enterprises to enter the field of electricity business,in the traditional sales channels on the basis of open network direct sales channels,forming a line and offline coexistence Agricultural dual channel supply chain.Due to the market demand for agricultural products by the product freshness,retail prices and other effects show a greater volatility in the dual channel environment,the demand will be because of consumer channel preferences and channel competition between the affected;while agricultural production because Weather,seasonal changes and other uncontrollable factors also showed uncertainty,making the order of agricultural products facing the dual uncertainty of supply and demand problems.The problem of ordering the supply chain of agricultural products in the background of e-commerce is taken as the research object.In order to solve the problem of channel price competition,the basic metamorphic inventory model is expanded,and the optimal order quantity is constructed by combining the supply chain optimization theory with the optimal supply quantity.The stochastic demand of decision making variable under the dual-channel supply chain ordering model,and the relevant conclusions and the existence and uniqueness of the solution were demonstrated.And then on the basis of the previous,taking into account the demand and supply are random situation,and in the original supply chain structure to introduce an option supplier,and then form a dual source supply model.Based on the previous research results and theories,considering the influence factors such as freshness and metamorphic rate,at the same time,in order to analyze the influence of the option contract on the ordering strategy,we can not consider the effect of the option supplier and the option supplier The supply chain model of the dual channel supply chain under the random supply and demand is constructed,and the influence of the option is compared and analyzed.The results show that the order quantity of the two-channel retailer is proportional to the order of the order when the retail price and the deterioration rate are determined.In the case of the freshness of the freshness of the agricultural product,the optimal order quantity is less than the freshness The order quantity.In the case of stochastic supply and demand,the maximum expected profit when considering the option is obviously smaller than that of the profit without considering the option.The option contract can alleviate the supply and demand imbalance to a certain extent.In the case of the option,The order quantity of the product is inversely proportional to the metamorphic rate,and the optimal option quantity is proportional to the metamorphic rate.Therefore,the two-channel retailer to develop order strategy,in considering the product retail price,deterioration rate,freshness and other factors at the same time,you can purchase a discretionary product,as appropriate,to a certain extent,reduce operational risk and reduce the imbalance between supply and demand Cost loss.