Research On Financing Decision Of Dual Channel Supply Chain Based On Electronic Commerce

Recently,with the rapid development of electronic commerce,the research on the dual channel supply chain based on the combination of online and offline has attracted wide attention.In the fierce market competition and changing customer needs,the dual channel retail model has many advantages.For example,it can reduce the enterprise's sales cost,promote openness and transparency of information,stimulate the potential needs of customers and improve the profitability of the enterprise.However,a lot of retail enterprises are currently facing a huge challenge,which is the financial constraint.As a result,financing hasbecome their inevitable choice.Financing not only can solve the problem of capital constraint in supply chain enterprises,but also can improve the liquidity of capital,accelerate the supply and sale of goods,and promote the healthy development of the market.Based on the above background,this paper mainly studies the dual channel supply chain financing decision problem under electronic commerce.The specific results are as follows:Firstly,this paper starts from the basic theory related with supply chain management,operations research,game theory,logistics finance and so on and then we analyze the theory and model of the dual channel supply chain and supply chain financing.Secondly,based on the basic model of dual channel supply chain,we join the retailer's financing decision,and establish the dual channel supply chain financing model based on the delayed payment to suppliers and borrowing from three party financial institutions such as banks.We analyze the optimal decision problem of the supply chain from two kinds of coordination strategies:centralized and decentralized.Among them,the decentralized decision making is analyzed in the following three situations:Nash game,Stackelberg game and bargaining game,and we also compare the optimal decision and profit under different scenarios.Finally,this paper introduce a numerical example to analyze the optimal decision problem of supply chain under different decision making style and financing mode,which further validates the conclusion of mathematical modeling,and makes it more concrete and practical.The results show that the decision makers of the supply chain will give preference to the financing methods of delayed payment with the situations of both the centralized and decentralized strategies.