Optimization Design Of Family Financial Products Of AJ Company Based On Family Life Cycle

With the continuous development of economy,the wealth of the residents in our country is increasing rapidly,and people's living standard is improving gradually.But due to the increase in the modern economic life pressure,people for the future and the uncertainty of life problems more worried,rely on personal family income and single bank deposit financing can not meet the people's life in the future,forcing each family must pay attention to their own family and increasing the value of wealth,the demand of family financial management and the more exuberant.Therefore,in recent years,more and more individuals and institutions engaged in family financial services,China's financial market on the various types of family financial services company and family financial products are more and more,but the homogeneity of products and lack of innovation problem increasingly prominent,far can not meet the needs of investors.In this context,the optimization design of family financial products has become the main problem of the family financial services institutions.As a pioneer of family financial services company AJ family financial management company,since its inception in 2011 has been serving the family financial industry,is a typical representative of many domestic financial services companies.AJ in the course of development in the past 6 years,constantly sum up and improvement,successfully created a product based,supplemented by professional and technical services of the brand value,and the formation of the company strong core competitive weapon,indirectly promote the strategic development direction of most of the domestic family financial services company.However,AJ also exposed problems in the design of its own financial products.Mainly includes:first,the product investment threshold is high,the term is long;two is the product type is less;the three is the product design is targeted weak.The main reasons are as follows:first,the lack of in-depth research on market supply and demand;the two is the lack of product R&D capability;the three is the company's system is conservative,not adapt to the changes in the macro environment.Developed countries in Europe and the United States the development of the financial market is relatively mature,the concept of the concept of family financial management and financial products,investors have a wealth of experience.In the aspect of family financial product design has a very successful and feasible method that is worthy of learning,personal and family life cycle based on product design and asset allocation,which is the core and foundation of family financial product optimization design.Based on the AJ family financial product design problems on learning from the developed countries based on family financial product design experience,life cycle theory can be applied to optimize the design of family financial products from the following aspects:one is based on the AJ company in the product design to adapt to the development of the times,reduce product the investment threshold and duration and strengthen the research and development,rich product varieties of investment;two is for four different types of families are designed in four differentproducts based on the life cycle theory,the implementation of differentiated strategy.For example,in the family life cycle in elderly type family aging period,because both husband and wife retired household income decreased rapidly with the increase of age,spending increased gradually,gradually reduce the characteristics of household assets.Therefore,the main purpose of this type of family financial asset preservation and inheritance of family assets,in advance to prepare for the future inheritance of assets,risk tolerance is very weak,suitable for conservative financial management.According to the features of this type of family AJ company should strengthen the research and design of low risk,this type of family financial products,such as money market funds,bonds,bank deposits,guaranteed financial products to meet the demands of investors type family.Although the family financial market in China has experienced so many years of continuous development,it is still not mature enough,and there are still many problems to be solved.The optimization design of family financial products is a part of it,but it is also the most important part.I believe that the design of the family financial products in the future development of the domestic financial market,whether in theoretical research or practical activities will be a major breakthrough and progress.AJ company should take this as the goal,and continuously improve the existing design of family financial products of AJ company,the company to integrate their own resources,enhance the competitiveness of the company,to create more revenue for the customer asset,realize the company's long-term development goals.