Research On The Countermeasures Of Rural Leisure Tourism Development In Suichang

In recent years,Chinese rural leisure and tourism development is very rapid,which sets off a boom in the country.Including various types of rural leisure tourism projects and themes that depend on farmhouse,residential,folklore,rural attractions and so on,appeared in various villages.This is related to the global trend of leisure travel.As I see,from the national policy’s stimulate to the residents’ requirement for life,it can be said that the rapid development of rural leisure tourism is inevitable.First of all,Chinese economic development is very fast after the reform and opening up and the total GDP has been ranked second in the world,also,the disposable income of people is increasing with a high speed.At the same time,decades of industrialization and urbanization development has made a lot of people have been away from the countryside,the younger generation even do not remember the appearance of the countryside,and people in the city work with ompetitive pressure.These urban residents are so eager to nature,eager to have a place to relax themselves.The demands of pursuing the beautiful environment and health are continued to release.In addition,from the local level,The tourism poverty alleviation is developing fast with the farmhouse becoming the starting point,which makes excellence effect.The economically backward areas has the confidence to catch up with others.From the national level,the contribution of tourism industry to the domestic demand is very obvious.Therefore,the state and the relevant ministries give the policy of increasing support for the development of rural leisure tourism industry to promote poverty alleviation.Therefore,it is time to develop rural leisure tourism at this stage.The development of rural leisure tourism in Suichang town of Zhejiang Province has been famous,not only in the development of rural leisure tourism,but has won the "Chinese most beautiful small town","Chinese longevity" and a number of national tourism honor.From the beginning to the development of the current level,it can be said that Suichang is a"dark horse" of the rural leisure tourism in Zhejiang Province,Its process of development and expansion of the and experience is a very good representative to reference.Therefore,this is the reason why this article selected Suixian town as a destination for rural leisure tourism research.I through the multi-channel literature,the official collection of data analysis and comparison,multi-level policy research,and select the field to visit and survey,comprehensively researched the Suichang rural leisure tourism development at this stage,the characteristics of the comparative and second-mover advantages,and the potential or obvious problems of the bottleneck.Combined with the specific circumstances of the tourism consumer market,I analysis the development of rural leisure tourism status,characteristics and the problems it exist.Provide countermeasures basis for its future development direction.I found it is very obvious that Suichang has comparative and second-mover advantages on the development of rural leisure tourism.Suichang has various of environmental resources such as the tourism,summer,entertainment,exploration,health and other beautiful ecological;It is also rich in characteristics of historical and cultural and folk cultural resources like Su Yu generals,Tang Xianzu culture,Ban Chun advised farmers,July meeting.There even have the national 4A level tourist attractions such as goldmine and South Tip Rock.At the same time,Suichang locals on Yangtze River Delta developed areas which including Shanghai,Hangzhou and other first-line developed cities.With a natural consumer market location,the demand of tourism there is extremely strong.It also has other resources to be excavated to exploit.In addition,Suichang is in the national ecological protection area,the state for the development of Suichang tourism policy support will be more polrful.To integrate these factors,it couldn’t be better to develope the rural leisure tourism for Suichang’s economic development.On the other hand,I also found that,because trapped in the level of economic development and mountain conditions,Suichang current investment in tourism infrastructure construction is still significantly less than other areas,including airports,highways,trains,subways and other fast traffic.Taxis,buses and other basic public transport also have great defect..Its supporting facilities are far from meeting the standards of tourist cities.More important,attracting tourism investment,tourism brand awareness and influence,rich degree of tourism products and processing level still have a very large room for improvement.Therefore,I believe that Suichang can plan for long-term and improve itself from easy to difficult.Make up the deficiencies by improving the quality of employees,strengthening marketing efforts to enhance product richness and brand influence,and attracting traffic or project investment.Enhance development level,and give full play to the advantages of e-commerce resources to find and create a rural leisure tourism development in the new economic growth model.Change the rural leisure tourism development into an important driving force of Suichang economy.Improve Suichang rural leisure and tourism industry as a whole Competitiveness.Finally,I propose the four levels of development strategy based on the previous text;ecology priority,industry integration,market orientation,innovation driven.To develop the rural leisure tourism,Suichang must take these four levels of development strategy into practical action.