Research On Competitive Strategy Of State Grid Hanzhong Electric Power Supply Company In The Power Sale Market

A new round of power system reform already entered deep water area after more than a year of implementation,which leading to the fierce competition in many areas.On this background,how to participate and integrate into the reform and how to improve core competence in competition in order to gain an competitive position in market competition are the great subjects for the State Grid Hanzhong Power Supply Company as a traditional grid enterprise.There are also the purpose and significance in this paper.Firstly,this paper briefly describes the present research status at home and abroad,the present situation and development trend of Hanzhong Power Supply Company about five forces using Potter's five-force model.The results show that the electricity market in Hanzhoung is extremely competitive in the future.Secondly,the paper uses SWOT method to analyze the strength,weakness,opportunities and threats.By means of integrating resources advantages,addressing its weaknesses,reducing exterior threat and grasping the crux of reform,the core competitiveness would be promoted and the market share would be expanded.Thirdly,the four competitive strategy for the economic development trend,power policy on request,industry development laws and actual conditions is submitted.The paper illustrates the strategy of clean development,of differentiated services,of the energy saving and resource integration.Then the competitive strategy is formed feasibly.The mechanisms of electric power support,of policy research and service interface efficient collaboration are produced for supporting the effective implementation of four competitive strategy.Finally,the strategy is simulated which is based on the case of Hanzhong aviation wisdom town.It is really showed.The actual result is forecasted.The paper considers that the State Grid Hanzhong Power Supply Company builds the core competence by integrating supply and demand for clean energy.By the methods presented above,the State Grid Hanzhong Power Supply Company achieves the transformation of service mode and the development of the enterprise.