Research On Optimization Of Marketing Strategy Of JMCC

In recent years,mobile phone plays an increasingly important role in the development of.4G technology in the life of modern people,after the Ministry provided the 4G license,the communications company in the region of the layout has changed greatly.The communications company provide service from the original only a single call service and SMS,and gradually changed to call the service as the foundation,focus on the development of network services.In the case of intensified competition,enterprises want to make great progress,then they need to face their own shortcomings and correct them in time.At the same time,the use of scientific marketing theory,which made step by step ahead in the market,and gradually increase the share of the rate of market share.This paper based on the analysis of J Mobile Corporation currently used by the marketing strategy,find out the deficiencies of the marketing strategy,and then analyzes the existing problems,and ultimately for the Mobile Corporation to provide marketing strategy more optimization.This paper gives a simple explanation of the marketing concept,marketing strategy for the next research to provide a theoretical basis;secondly analyzes the marketing situation and existing problems.For the Mobile Corporation in the province of J operating conditions,were analyzed using SWOT analysis method,a detailed analysis of the J 4G mobile communication services in the external environment,where the discovery in the process of marketing problems,such as marketing,service satisfaction;and finally puts forward the corresponding improvement suggestions for J Mobile Corporation related issues in the 4G business in the marketing process,and to develop marketing strategy and feasible.Put forward the implementation of security recommendations in order to ensure the smooth implementation of the hope that the research work in this paper can be helpful to J Mobile Corporation 4G marketing.