Research On The Application Of Light Assets Profit Model In Gree

In recent years,with the influx of foreign home appliance brands,the local consumer market has gradually reached saturation,the competition between China’s home appliance manufacturing industry has shown a white-hot trend,the profitability of the serious homogeneity of the drawbacks is undoubtedly The Manufacturing industry want to break the barriers to competition between enterprises to achieve sustainable development,how to avoid "heavy" on the "light",the successful realization of the "light asset profit model" transformation is very important.In this paper,through the use of literature research,induction,case study and other methods to Gree Electric as a case,through the Gree force to build light assets profit model to explore the dynamic process,and the financial performance of each link analysis,the light assets Whether the profit model applies to the manufacturing industry.And summarize their experience through case revelation to provide reference for other enterprises.Gree through the construction of light assets profit model,its own brand image,marketing channels,products,research and technology and other advantages of effective allocation of resources,the company’s profitability,asset management capabilities,cash flow quality has been greatly improved,while achieving the maximization of corporate value.The study found that the profit model of light assets is applicable to Gree appliances and is applicable to other companies in the manufacturing industry.The research on the profit model of light assets in this paper is a new application field,which complements the relevant theory and practice to a certain extent.