Study On Financial Performance Of Gree In Light Assets Operating Mode

Light asset operation mode is a kind of new operation mode that the company's fixed assets investment is less.The external and internal advantages of the intangible assets and capital resources,and the good relationship with the parties mainly focus on product development and product sales business.The main abilities were focused on the development of the company's products and the sales business of the products,in order to obtain a high return on investment to a great extent.The operation mode of light assets can activate the enterprise vitality,enhance the competitiveness,and promote the rapid growth of the enterprise.After consulting and collating relevant literatures,this study selects Gree,which adopts the light asset operation mode,as the research object and uses comparative analysis and ratio analysis to study its financial performance.Gree has established marketing channel of "regional share sales company" to share interests.Gree adopts the "similar finance" mode to realize low capital occupation cost.Gree takes advantage of "brand advantage" to obtain profit.With the Self-developed core technology and innovation,it has achieved good growth.Based on the perspective of financial performance,this paper studies Gree's solvency,operational capability,profitability and development capability,and through the key business data and financial indicators of Gree in 2008--2016.At the same time,this paper mainly analyzes the effect of Gree's light assets operation,and compares the financial performance with Midea through the index of brand value,light asset profit margin and return on capital.Research shows that Gree's operational capability,profitability and development capability are good in light asset operation mode.The financial performance shows that the receivable turnover rate and inventory turnover rate are high,the net interest rate of sales is high,the brand value is rising year by year,and the rate of return on light assets and the return on capital return are high.In order to continue to improve financial performance,Gree needs to adjust the capital structure moderately,improve the solvency and reduce financial risks.Gree will implement the strategy of vertical integration and diversification,broaden the industrial chain,and rich personalized products to meet customer demand,continue to strengthen the core technology research and development,maintain a high competitiveness.In short,light asset operation mode in the application of Gree is successful,I believe that through the continuous adjustment of Gree,the financial performance will be optimized,and the core competitiveness will be promoted to achieve new growth.