Study On Service Marketing Strategies Of Heilongjiang Provincial Branch Of L Bank

Heilongjiang Provincial Branch of L Bank is one of the top 500 enterprises in the national service industry and one of the top 100 enterprises of Heilongjiang Province.Facing a new round of market fragmentation and fierce competition of service ability in the banking industry,improving the consciousness of service marketing and perfecting the service marketing system will be an important approach for Heilongjiang Provincial Branch of L Bank to survive and gain development.Therefore,based on the current situation of Heilongjiang Provincial Branch of L Bank,the paper focuses on its future development to conduct a study on the service marketing strategies of Heilongjiang Provincial Branch of L Bank,which is of positive significance for Heilongjiang Provincial Branch of L Bank to sell its products,improve its brand effect and market share in the future.First of all,starting from the current situation,concept and theory of service marketing,the paper makes a specific analysis of the current situation about the service marketing of Heilongjiang Provincial Branch of L Bank,explains elements in the current situation such as service staff,service process,service display etc.,and deeply probes into the problems the bank faces and corresponding causes.Secondly,combining theories and methods related to service marketing,the paper constructs the service marketing system for Heilongjiang Provincial Branch of L Bank,establishes the "customer-focused" service marketing,realizes the systematic operation of service marketing preparation,service operation and service extension,improves the service marketing system and achieves the functional value of the system in the end.Thirdly,on the basis of building a service marketing system,the paper comes up with safeguard measures for Heilongjiang Provincial Branch of L Bank in aspects like marketing concept,system,employees,marketing channels etc.,in the hope of better providing standardized and individualized services for customers so as to further improve the service marketing ability and core competitiveness of Heilongjiang Provincial Branch of L Bank.