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Based On The SG Project Commercial Real Estate Project Plan

Posted on:2018-10-22Degree:MasterType:Thesis
Country:ChinaCandidate:F YuanFull Text:PDF
GTID:2359330518477195Subject:Business administration
Abstract/Summary:PDF Full Text Request
Real estate is all kinds of people most concern in the industry in recent years,at the government level,the real estate industry bring to people's living standard improved to a certain extent,also played a promoting role in the development of local economy.In the protection of the real estate industry into a steady development under the goal of policy,management departments at all levels in the housing reform of the New Deal,encourage people to home loans,to stabilize the housing prices,promote economy applicable room into the market,level of housing for low-income groups.With the vigorous development of the real estate industry in recent years,the development of real estate projects,there is a lot of large and small,increasingly fierce competition,housing costs are increasing year by year,from the original real estate developers eyes closed can make money to all kinds of state and private companies enter the market competition is stretched,even not lowered the project profit,this let more real estate professionals found that the construction of the project can no longer as usual blind construction,a reasonable business plan at the beginning of the project construction make policymakers more attention.Business plan has a different role in different industries,it from the early stages of building construction of each work,such as combing to peripheral area of the market research,policy,project the future orientation,product design,marketing,financial risk,and so on the analysis of the form a more perfect commercial project planning,this for the entire project investment gains profit maximization has played a cornerstone role.A good business plan,the final effect is better to promote the products to consumers,it is to create market demand and meet the demand of the market as the product positioning,will be integrated comprehensive product display to the end user,and market products to provide users with the overall solution.In recent years,with Zhengzhou away city skeleton,Zhengzhou east have Zhengdong new district,north hotel centered HuiJi district and jinshui district,south by the open area,the construction earlier high-tech zone on the west,with the rapid development of the peripheral xinzheng,ZhongMou,xingyang,construction for the national center for the direction of the city has not changed.Enlargement is given priority to the strategic vision of further implementation of other regional gathered to catch up,accelerate the pace of follow up,the overall construction speed and the results really let a person feel.As the example for this dissertation project,this paper mainly analyzes the maneuverability of the SG project business plan and discuss,makes every effort to the project plan combined with practical work,the overall content covers widely,through to the project environment,positioning,budget,risk analysis and combined with project profile and the company itself strength form a comprehensive business plan cases,for the real estate business plan provides a precise reference to develop and improve matters.From the Angle of the terminal customers and consumers to consider the whole plan,strive to build a set of working with actual higher spent for other real estate company draw lessons from the project plan.As for projects high-tech zone in high-end positioning,SG project in examining the hi-tech zone of zhengzhou city after much starker choices-and graver consequences-in planning policy,identified in order to improve the development direction of urban comprehensive service function as the goal,targeted to the project investment.The future high-tech zone will focus on emerging industries,modern logistics and high-end financial services sector,around the development of school education services,the development of large shopping malls,department stores and related services,vigorously the introduction of high and new technology enterprise headquarter high-tech zone,SG project will follow high-tech zone construction project development ideas for design and construction,the project plan,will form benign thrust for the development of the whole company.
Keywords/Search Tags:business plan, financial analysis, risk
PDF Full Text Request
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