The Business Plan For Qingyuan Old Village Renovation Of S Project

A good business plan is not only the financing of enterprise success, but also toenterprise development documents have certain strategic guiding significance to the businessplan. the business plan is developed throughthe finance project S of company SH, in order toinvestors can make for enterprise or project investment decision, thus the enterprise to getfinancing. An objective and reasonable business plan about future investment is veryimportant to the action of enterprise. guide the enterprise investment promotion and convincepotential investors for projects for investment guide to the important business activities.The business plan for the selected object of study of qingyuan S real estatedevelopment Co., ltd., qingyuan old village Renovation of S project, this project is aninvestment of up to RMB0.3billion yuan of real estate development project, the project islocated in the qingyuan city qingcheng district in old town, peripheral urban road traffic hasunified form a complete set, municipal facilities advanced, the terrain is smooth, the bijiariver shoreline structure neat, open, visual effect is really good water-channel, north side canoverlook Feilai lake-qingyuan new landmarks. Based on the related theory of learned basedon the method of combining with practice, according to a business plan, at the request of theproject made an investment decision analysis, its main contents include:1. First, the developer of the project is qingyuan SH real estate development Co., LTDand the S project investment introduction to the basic situation;2. Combine China and qingyuan macro market growth status and2011qingyuan marketanalysis since. Analysis show that the overall housing market development momentum ofqingyuan is good, unceasing enhancement, the total sales of qingyuan city real estate marketsupply is flourishing, sales price keep steadily；3. According to the real estate market positioning related theory, using the potter’scompetition strategy theory, the SWOT analysis model analysis tools, the project marketdemand analysis and market positioning, final this project for positioning "favorite of thelocal residents"；4. Analysis the sales price and surrounding residents, combined with the new sales of thetown market environment, marketing strategy formulation S project was studied, in order tokeep the competitive advantage, some marketing strategy promotion plans are on the table;5. Through the relevant financial indicators, analyze project economic benefits.Economic benefit from this project can be caculated, the project investment have high returns.The total investment income of project have0.62million yuan.net profit rate of21.04%,the payment from the investment rate of145%net profit. So the project development investmentis feasible, and has very high economic benefits.