The Effect Of Employee Perceived Corporate Social Responsibility On Relationship Quality

After a high-speed development, China’s economic has entered a stage of the new normal.In this context, resources, environment, social security issues have attracted more and more attention. Because society and the market gradually assume some of the functions of the government, corporate social responsibility has become the fouse of enterprise propaganda and the media. Corporate social responsibility behavior would leave consumers a good impression, which view most scholars have agreed with.In contrast,research on the impact of corporate social responsibility on employees is less,despite as one of the key stakeholders of the enterprise.Based on this, this article discusses the influence of corporate social responsibility on the relationship quality of the enterprise employee from the perspective of employees , which is the first major innovation of this article. Because relationship quality is divided into two dimensions:satisfaction and trust, this paper studies the impact of corporate social responsibility on employee satisfaction and trust.Not only that, this article attempts to find the mediation and the moderation mechanism in this process, which is the second innovation of this article. The whole research uses the literature analysis, questionnaire investigation and statistics analysis.The introduction illustrates the background of the research ,the significance, the methods,the innovative points and the framework.In the literature review stage, this paper has sorted out the literatures and selected the four-dimensional of corporate social responsibility, the two-dimensional relationship quality, the one-dimensional corporate reputation and the the one-dimensional perceived insider status as the research variables.In the research hypothesis and the model construction stage,the paper respectively discusses the positive impact of corporate social responsibility on employee satisfaction and trust ,through the fairness theory, social identity theory,social exchange theory,etc.;takes corporate reputation as mediating variable in this process,through reviewing the literature and a few theories,the signal theory,for example;takes the perceived insider status as moderation variable in the process of the effcet of corporate reputation on relationship quality between the corporate and its employees. In the study design stage,3 72 valid questionnaires were obtained by the network and paper questionnaire.Next, the research variables scales are illustrated in this paper.And then this paper uses SPSS24.0 statistical analysis software to test the reliability,validity.In the result analysis stage,descriptive statistics analysis,correlation analysis,regression analysis , the mediation and moderation effect test are used in this paper.The article concludes that the responsibility of the enterprise to employees, customers, the government would have a positive impact on employee satisfaction and trust; and corporate reputation plays a mediating role in this process;and perceived insider status plays a moderating role in the process of the impact of corporate reputation on employee satisfaction and trust.In the conclusion and discussion stage,this paper discusses the results of this paper first.And then this paper gives some management advice combined with the conclusions,such as strengthening employees’perception of corporate social responsibility.Finally,the paper points out the limitations and some prospects in the future study.