Study On Value Incubation Of Social Big Data

Big data as one of the important direction of the development of modern information technology,triggering a revolution in thinking and changing the way people investigating the world,with hitherto unknown speed causing profound changes in social,economic,academic,scientific research,national defense,military and other fields.The reason that big data has been able to cause changes in the industry is not only the huge data itself,but also the huge value contained in the data,as the most important reason.At present,the analysis of big data are often confined to the routine application,however,the value of big data is not completely released,so I believe that the complete release of big data value needs to be incubated.Based on collecting,filtering and sorting out a large number of data value incubating cases,this paper uses document research,case study and total sample analysis to study the common characteristics of big data value incubation.The findings are as follows:(1)Incubation of big data values can be abstracted as a linear process consisting of four phases: incubation,germination,expansion and extension.The incubation of big data value requires data collection,data analysis,routine use,transfer and big data thinking and other related capabilities;(2)The incubation of big data value mainly manifests four models: independent innovation,relay innovation,crowdsourcing and innovation alliance.According to the requirements of the four kinds of incubation model,the author has summarized four selection mechanisms including the radical choice,compromise choice,trick selection and conservative choice;(3)The incubation of big data values requires not only the incubator have the appropriate incubation capacity,but also the corresponding infrastructure and supporting policies.This paper hopes to find out the universal law of big data value incubation and provide reference for innovation and industry development based on big data,strategic decision of innovation subject and government policy making.