Study On The Rural Tourism Development Of Yantai Changyu Castel Chateau

Under the development of rural tourism background in China, the government organs at all levels and relevant departments to attach great attention and vigorously support to the rural economy, policy and so on, which aims to promote rural economic development by tourism and make the rural tourism become the new pillar industry of village. In recent years, various forms of rural tourism have sprung out, the familiar forms are leisure farm, outdoor experience, science plantation, rural lodging and so on.As people's needs become more and more high-end and individual, so the important products called manor-form rural tourism which leads the rural tourism industry to update comes out. Changyu company owns more than one-hundred-year wine culture,and it set up many wine chateaus in six districts. The paper takes Changyu Castel chateau as an example to analyze and research its rural tourism development form.In this paper, I did on-the-spot investigation and study of Changyu Castel chateau in Yantai,which combined with the present development of Castel chateau rural tourism to explore more optimizable model of rural tourism development. The meanings of this research mainly put out as following two aspects: one is help integrating resources reasonable development, optimizing the industrial structure, driving the development of regional economy, realizing the ecological agriculture; second is avail forming the demonstration effect and which provides the example case for other similar manor-form rural tourism development in other regions.Thesis is divided into five parts:The first part is an introduction. This part introduces the background and significance of rural tourism development, teasing the research status of rural tourism development at domestic and overseas.The second part contains the basic concepts and history sources of hacienda-style rural tourism. This part introduces the concept and characteristic type of hacienda-style rural tourism, expounding the origin and development of hacienda-style rural tourism at home and abroad.The third part is the basic analysis of Changyu Castel chateau tourism. Through the way of literature review and field survey on the development present situation investigating development of Castel chateau condition, pointing out the problems which exists in the development process.The fourth part shows the designed structure of Changyu Castel chateau in rural tourism development process. From three aspects, the chateau space layout, product system, main management body, reshapes the pattern and structure of the Castel chateau.The fifth part is Castel chateau rural tourism development countermeasures. On the basis of channels such as enterprise, government and the way of publicity provide f optimizable countermeasures for Castel chateau rural tourism development.