Study On Influencing Factors And Route Optimization Of Rural Tourism Development In Longkou

With the development of economy,people’s demand for spiritual culture is increasing day and day,and rural tourism,as a new type of leisure tourism,is gradually recognized by the public.Rural tourism,which is tourism-led and closely integrated with rural areas,plays an important role in promoting sustainable development of rural economy,adjusting rural industrial structure,promoting farmers income and improving rural environments.However,the development of rural tourism industry is affected by many factors at present.Although rural tourism projects have been carried out in some areas,the economic and ecological benefits brought by rural tourism are not obvious,This paper takes the rural tourism industry of Longkou City as the research object,explores the main factors affecting its sustainable development and puts forward the optimization path.This paper analyzes the current situation of rural tourism development in Longkou City through field investigation and summarizes three typical development modes combined with specific cases.The main existing problems are put forward,including the lack of characteristic brands and products due to the lack of depth of tourism resources development,low participation enthusiasm of farmers due to low benefits,imperfect supporting infrastructure,low satisfaction of tourists,and insufficient support of relevant policies and funds.On this basis,establish an indicator system of influencing factors in four dimensions: resource factors,participant factors,supporting facilities,and government factors.With the help of SPSS22.0 software,the influential factors of rural tourism are analyzed statistically by combining questionnaire data.The survey results indicate that the development of rural tourism in Longkou City is mainly influenced by available tourism resources,high-quality services and support systems,and local policy support.In order to solve the problems arising from the development of rural tourism industry,combined with empirical analysis results,propose optimization strategies for the following aspects:The first is to develop multi theme tourism routes and carry out special expansion for specific theme tourism;Innovate and develop tourism projects to enrich tourism products;Cultivate distinctive rural tourism brands to enable the rural tourism industry in Longkou City to gain better reputation and reputation;The second is to improve villagers’ participation,increase villagers’ income and return on benefits when participating;Third,improve the supporting facilities and improve the satisfaction of tourists;Fourth,increase government support.Through this study,we can see that these measures can play a positive role in promoting the sustainable development of rural tourism in Longkou City,and also provide valuable reference for the development direction of rural tourism industry in other regions.