Research On The Path Of Insurance In Assisting The Development Of Rural Tourism Under The Background Of Rural Revitalization

The 19th National Congress of the Communist Party of China clearly proposed the implementation of the rural revitalization strategy,in which rural tourism is an important aspect.Through rural tourism,the rural environment can become more beautiful,rural industries can become more prosperous,and farmers’ lives can become more affluent.The development of rural tourism is of great significance for promoting the comprehensive revitalization of the countryside.This study aims to explore the role and application path of insurance in promoting the development of rural tourism under the background of rural revitalization.Through literature review and empirical analysis,it is found that rural tourism faces risks such as natural disasters,accidents,and property losses during the development process.Insurance can serve as a risk management tool,provide protection for rural tourism,and promote its sustainable development.This study elaborates on the role and application path of insurance in rural tourism development from both theoretical and practical perspectives,in order to provide references for the development of rural tourism.Firstly,this paper analyzes the risk management role and risk prevention principles of insurance in rural tourism based on insurance theory and tourism risk management theory,and proposes a theoretical framework for insurance to assist rural tourism development.Secondly,from a practical perspective,this study analyzes the risks faced by rural tourism in the region,explores the current status and problems of insurance application in rural tourism,and proposes specific suggestions for promoting insurance to assist rural tourism development.The research results show that insurance plays an important role in risk management in rural tourism,effectively preventing and controlling risks,and reducing economic losses for tourists and enterprises.At the same time,there are also some problems in insurance application,such as a lack of insurance awareness,insufficient insurance products,and difficulties in claim settlement,which need to be addressed through strengthening publicity and promotion,and improving insurance products and service systems.The theoretical framework and specific suggestions proposed in this study for insurance to assist rural tourism development are expected to provide new ideas and practical paths for promoting rural tourism development.