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Tourism Development Research Based On Xinjiang Changyu Babao Baron Winery

Posted on:2018-05-09Degree:MasterType:Thesis
Country:ChinaCandidate:Y K DuanFull Text:PDF
GTID:2359330533964490Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since the reform and opening up,with the improvement of people's living standards and the development of social economy,tourism and vacation has become the common people's daily life,more and more popular.Leisure,tourism and consumption Trinity tourism economy industry is booming.The tourism industry has already exceeded the traditional well-known mountains and rivers and historical sites limited to develop.It continues with other industrial integration,the formation of a new tourist destination,not only make the tourism industry itself with vigor,but also led to the coordinated development of other related industries.Among them,the winery tourism is a new form of tourism development.The so-called winery tourism,which is a kind of tourism behavior of the wine production as the center of the wine,it is one of the many new types of tourism.Winery tourism is the main body around the wine,including wine origin of the tour,wine appreciation,introduction,teaching,DIY experience.Mining and tourism development is the winery winery tourism resources,at the same time through the organic organization and optimize the layout of existing resources,the winery has become a tourist resources,become a kind of tourism product,tourism can provide services for the majority of tourists sightseeing experience.This paper is a study of the tourism development of Xinjiang Changyu winery Babao Baron ",and that from this specific case,summed up the general pattern and Wine manor tourism experience.This article first introduces the current situation of wine culture in our country and the popularity of the current situation,as well as the value and significance of Wine Manor tourism research.At the same time,review the domestic and foreign scholars on this field related issues,and summarize the advantages and disadvantages of these studies.Then,the concept of this paper will define the winery tourism,and lists the theoretical basis of winery tourism development,made of several key concepts defined and clarified.The purpose is to remove the misunderstanding,make theoretical preparation for further study.This several key concepts are: the winery,the winery tourism,the tourism development.Later,this will be the main case-the basic situation of Xinjiang Changyu winery Babao Baron in detail.On this basis,the author will focus on the Xinjiang Changyu winery Babao Baron development model and its existing problems.Including the analysis of the location factors of the region,the guarantee system,the analysis of the promotion strategy and the analysis of the development strategy.Finally,the author will base on the analysis on the planning of tourism development plan of Xinjiang Changyu winery to complete Babao baron.Three research methods are used in this paper: literature research,interview and on-the-spot investigation,case study.These three kinds of research methods in academic research activities is very common,and have advantages and disadvantages,must learn from each other,cooperate with each other to do research work.Xinjiang Changyu winery Babao Baron tourism development is not a single project,it involves the fusion problem of complex industrial process,in the actual operation,will not travel and production of two systems completely separate,must not be confused for a two.In the process of development,we should consider the advantages and disadvantages of ecology,industry and economy,and make the best choice.
Keywords/Search Tags:Chateau tourism, tourism management, tourism development, Changyu
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