Business Proposal Of Cross-border Electronic Commerce Of Halal Products

Halal refers to legality and exactly means only legal food can be eaten in Muslim.The Koran states that you are forbidden to eat dead things,blood,pork and any butchered animal over which the name of other than Allah has been invoked.(The Koran 2;172-173).The halal products refer to food and goods produced and processed based on Islam laws and according to Muslim habits and customs.It roughly includes halal food,goods and medicines.Cross-border electronic commerce is a new mode of trade.It refers to a novel mode of transaction by which varied transaction participants from different countries and regions to realize transaction willings,payment and settlement between enterprises or individuals and consumers via Internet or other relevant information transaction sharing platforms through B2 B and B2 C trading mode to further deliver goods to customers through cross-border logistics.Due to clean materials and strict and fastidious process,more and more consumers pursuing healthy consumption know and come to understand halal products which are originally exclusive to Muslim.According to relevant data statistics,total output value of halal food is currently more than USD 2000 billion in the world;however,total output value of all halal food enterprises in China is less than USD 100 million and a mature and comprehensive network platform is not available for halal food.Based on the above analysis,this paper spreads out discussion by centering on establishment of cross-border electronic commerce platform for halal food.Firstly,it addresses ethnic characteristics and advantages as well as competition advantages of halal products in China and analyzes the international marketing status of halal products.Secondly,development prospects of cross-border electronic commerce market of halal products are investigated in this paper,and then it proposes that establishment and openness of specialized cross-border electronic commerce platform is the optimal way for expanding the international market of halal products,and can promote mutual benefits amongenterprises and optimization of multilateral resources.Finally,this paper drafts the development direction of the company in future three years in combination of on-the-spot market investigation and data collection with reference to relevant books conducted by the author.Through SWOT analysis,such four aspects as advantages,disadvantages,opportunities and challenges are analyzed and teased.It analyzes and sets out all links in the process of enterprise development by means of business model canvas,and takes the initiative to put forward that interactive marketing concept is firstly applied to marketing strategy of the company by means of Internet technology and management design concepts and customers are encouraged to involve in product design through multiple interaction with customers,thereby spurring consumption and promotion.Brand incubation and multi-brand management are combined with online shopping operation to create values by focusing on improvement of customer experience on consumption,thereby realizing healthy growth of profit.The business proposal schemes the initial development phase of the company which gradually becomes a comprehensive O2 O trading platform from a pure online e-commerce.Setting up a retail platform for halal products is a long course and the investment of funds and human resources can be varied with market development and realization capacity.We make a brief forecast on fund utilizing plans and profit in future three years.Finally,this paper analyzes and describes risk management and control as well as team building.