Study On The Development Strategy Of The A Company Of Halal Cross-Border E-commerce

With the rapid development of information technology and Internet,e-commerce has been widely used in international trade.E-commerce not only provides more information,network advantages and electronic network to every single process to the traditional business activities,but also brings infinite business opportunities or many companies.As a result of the electronic commerce globalization,cross-border e-commerce business becomes more and more important in Chinese global trade development and has changed the traditional patterns of world trade.Compared with the traditional trade,the fact is that cross-border electricity shortened many processes from wholesale to retail,effectively reduced the cost of business.It brings a fresh look to Chinese real economy and foreign trade economy.Cross-border business will also trigger the new economic growing in Chinese development of the new industry.In the context of the rapid growth of the global Muslim population and the globalization of the economy,the huge market size of halal products and the continuous improvement of the industrial chain have brought opportunities and challenges to the production enterprises.Based on the analysis of the world's major halal products,this paper points out that a key area is the search for more Muslim and non-Muslim consumers to obtain halal products.On the one hand,the growing Muslim population has expanded the halal market,and on the other hand,non-Muslim consumers have expanded the share of halal products in emerging markets based on moral and security factors.At the same time,in the context of the growth of the national income of the major Muslim countries,the demand for the differentiation of the halal products remains unfulfilled,and the "fragmentation" of the halal product certification system and the absence of a unified standard for global halal products Product global industry chain and the formation and development of trade system.With the country "open to the west","Silk Road Economic Zone" and other grand strategy implementation,halal market opportunities to become the world competing to pursue the goal.The development of halal industry is more and more concerned by academia.This paper combs the concepts of halal products and halal international certification,and combines H-O model,virtual value chain theory,technological innovation theory,transaction cost theory and agglomeration effect theory.As a theoretical support for cross-border electricity business.Micro-angle cut into the halal cross-border electricity business enterprise Aladdin Street SWOT analysis,respectively,its advantages,disadvantages,opportunities and threats one by one.On the basis of the above research,we put forward the general countermeasure,the countermeasure against the bottleneck of the freshenity of the electricity and the countermeasure and the countermeasure of the halal enterprise.Micro-angle research and multi-disciplinary perspective of the future to further study and explore the direction of the current study of the characteristics and the existing shortcomings for the development of the halal product market to provide future direction and basis.In recent years,China's cross-border electricity business volume to maintain the growing trend of the trend for the enterprise to bring the positive gradually,the state has realized the huge potential of cross-border electricity providers,and the introduction of relevant policies to support.In 2015,Xi Jinping pointed out at the Internet conference that the implementation of the network strategy,strong support for cross-border electricity business.A series of initiatives mean that we have ushered in a new cross-border electricity business "golden age." This new model of "Internet + foreign trade" provides new support for foreign trade development,which greatly promoted the optimal allocation of resources and the rapid development of related trade industries in various countries.