Research On Marketing Strategy Of Mongolian Khan City Cultural Tourism Scenic Spot In Xiwu Banner

With the rapid development of China’s economy, the national life has already undergone tremendous changes, from the pursuit of food and clothing to the material enjoyment, from the left behind to explore the world, more and more people are no longer satisfied with the material Abundance. In addition to material enjoyment,people already began to pursue the spiritual level of satisfaction. In this process,tourism has gradually become an important part of people’s work and life gap, tourism and thus ushered in an excellent development opportunities.Along with the development of modern social communication, transportation,information technology, tourism becomes simple and reachable, different prices,different lines, different ways, and even different countries. Tourism information and related products are also like information explosion, filled with various network platforms, television media. How to stand out in the many tourism resources, how to meet people’s growing and diversified tourism needs,has become a big problem.Based on this, tourism marketing as a solution to the problem of the strategy and means, is more and more widely used in the highly competitive tourism market. The perfect tourism marketing strategy has played a great role in promoting the promotion of tourism destination and the development of tourism enterprises.For China’s tourism industry, although the industry has made great progress, but the problems are also very obvious. From the uneven distribution of domestic tourism resources, to the development of tourism in various provinces and cities, from the development of tourism-related industries lag to the supervision of tourism practitioners, these problems are hindering the development of China’s tourism industry. Inner Mongolia, for example, in recent years, although the tourism industry in Inner Mongolia is very prosperous momentum, the number of tourists and tourism income increased significantly, but compared to other developed areas of tourism there is still a big gap. Market positioning fuzzy,a single product, the market is not standardized, inadequate investment, promotional efforts are not so big problems, are restricting the development of tourism in Inner Mongolia. How to highlight the tourism positioning, the creation of tourism brands, the development of tourism products, which is urgent need to think and solve the problem.Therefore, this paper takes the tourism marketing as the starting point, taking the marketing problem of the Mongolian Khan city cultural area as an example, taking the local Mongolian-yuan culture and folk culture as the focal point, and put forward the cultural tourism scenic spot Marketing strategy, and strive to Xiwuqi Mongolia Khan City tourism development to provide a reference. But also for the development of tourism in Inner Mongolia to provide a reference method model.