Research About Developing The Folk Culture And Tourism Industry Of Heze

With the growing of traveling experience of tourists, tourism can not meet the consuming demand which tourists want. The pursuit of cultural taste and cultural meaning of the travelling commodity Tourists have, which provides a better development prospects for the development of the tourism industry, but at the same time also put forward a great challenge.This paper mainly applied some methods through social interviews, literature review, questionnaire survey combining shooting in Heze, at the same time, through information accesssumming up the development and utilization conditions of the tourism resources in this area (including cultural tourism and tourism), and analyzing the developing issues of tourism, concluding the advantages, problems, opportunities and challenges of the tourism in this region, including some status and problems etc, existing in the process of the development in the tourism industry. We combined with the domestic and international advanced experience, puting forward more specific new ideas and new strategies for the tourism exploration so that it can be able to develop more coordinately.In the preface of the first chapter,writer exposited some concepts,discussing the definit ion,function, characteristic,and classification of folk-custom and folk culture, and the conte nt, purpose, meaning, and methods of the topic.In the second chapter, writer.exposited the foundation of tourism development in Heze area, including the general situation of physical geography, the foundation of history and cu lture, social economic foundation, tourist market and industry, large area tourism foundatio n, and the analysis of present factors of tourism development, the existing problems, opport unities and challenges.In the third and fourth chapter, writer systemically analyzed each factor in tourist indus try based on what I had mentioned above, including the analysis of position of tourist distri cts identity and characteristic, the position and prediction of the tour objective markets, trav elli-ng products, tour service(travel agencies, hotel industry, consuming industry, catering i ndu-stry, and entertainment industry).In the fifth chapter, based on the third and fourth ones, writer proposed the issue of the important factors of tourism support system, including traffic system, infrastructure, informationization, urban construction, the corrective measure, and also discussed the struction of the tour safeguards system, including the governmental safeguards and management, statutable safeguards, education of human resources in service trade, the function of enterprises in the tourism development, and finally proposed the goal of sustainable development in the tourist industry.In the sixth chapter, based on the chapters above, writer proposed the factors needed in the tour itineraries development and maked a tourism project plan as an illustration.In this paper, on the basis of summing up the status and existing theories, especially the actual survey, we explore the scope of research within the capabilities. We proposed some practical methods for these situations. We tried our best to provide some help to the development of the tourist industry in Heze, further injected more new vitality into the tourism industry there.