Youngor's Diversified Strategic Re-planning Research

The development of the economic scale of the enterprise lies in the strategy,and the dynamic enterprise is usually a variety of flexible strategic choices,and can be suitable for the development of the enterprise.On the strategic choice of enterprises,when the enterprise scale is small,the vast majority of enterprises is a professional business strategy;when the enterprise reached a certain level of the scale of the time,usually adopt the gradual diversification strategy.The diversification strategy is very important for the growth of enterprises,diversified development strategy research of YOUNGOR company,as a well-known domestic brand clothing,in the face of China clothing market is highly saturated,intense competitive environment,enterprise development has not limited to a particular industry,YOUNGOR through strategic adjustment earlier,based on the traditional industries to make company more the development,made today's success,thus for the role of the enterprise diversification strategy.On the diversification of enterprises,different levels of research scholars at home and abroad have provided a lot of reference to the theory of enterprise executives,the diversification strategy of this paper is based on the YOUNGOR company,the operating status of YOUNGOR's largest garment enterprises of Chinese analysis,analyze the existing diversification strategy,the the operation strategy of YOUNGOR company problems and the corresponding measures and safeguard measures,through the strategic environment analysis of YOUNGOR,and then proposed the diversification strategy planning and implementation methods,including specific implementation steps and risk prevention measures for the development of YOUNGOR,the better diversification strategy provide better services for enterprises.Through the study,can be found in corporate diversification is a dynamic process of adjustment,enterprises in the diversification,must be based on the running situation of diversification,diversification strategy adjustment timely,so as to help enterprises more healthy and efficient management.