Analysis Of Youngor's Development Strategy From The Perspective Of Financial Statements

Since the 1950 s,many scholars and entrepreneurs have conducted a lot of research on diversification theory.They believe that diversification of enterprises can effectively disperse business risks,tap profit growth points,and realize synergies.Since the 1990 s,the Chinese business community has also set off a wave of diversification.The case of this article,Youngor,is a clothing company that has earlier chosen a diversified development strategy.Since 1992,Youngor has set foot in the real estate industry,investment industry,and many other industries.Earned a lot of profits.It has achieved its own leapfrogging development.However,from the practice point of view,diversification management is not a universal and applicable way of operation.The results of diversification in different enterprises and the same enterprise at different times are not the same.The correct evaluation of the role of diversification strategy in the development of enterprises helps enterprises to clarify their development ideas,give play to their own advantages,avoid related risks,and have a reference role for the development of other enterprises.This article tries to analyze the implementation effect of enterprise diversification strategy from the perspective of financial statements.The role of financial analysis is to understand the past of the enterprise,evaluate the present of the enterprise,and predict the future of the enterprise.Can intuitively reflect the business results of the enterprise in a period of time,that is,the effect of strategy implementation.In this paper,Youngor is selected as the research object and analyzed by case analysis method.The thesis is divided into five parts.The first part is the introduction.It expounds the background and significance of the research,introduces the relevant research results at home and abroad,and puts forward the research topics and structural arrangements.The second part is the introduction of related theories,mainly the financial analysis theory,enterprise strategy and diversification strategy theory.The third part is the case overview,introduces the case enterprise Youngor of this article,uses SWOT analysis method to study Youngor's development strategy,and summarizes the practical reasons why Youngor implements diversification.The fourth part is to analyze the implementation path of Youngor's diversification strategy from the perspective of financial statements.The fifth part is the evaluation and analysis of the effect of the diversification strategy from the financial ability index.The sixth part summarizes the whole article,draws the research conclusion and puts forward the improvement suggestion,finally puts forward the prospect to the future research.Through the analysis of Youngor's development strategy and financial report,this paper believes that Youngor has made full use of his strategic advantages and achieved his rapid growth in the early stages of implementing diversified strategies.However,from the financial analysis in recent years,diversification has had a certain negative effect on the development of Youngor.The real estate industry entered by Youngor's diversification of its own management resources is in a policy-sensitive period,and the investment sector is even more ups and downs.The real estate sector and the investment sector have brought greater financial risks to Youngor,which is not conducive to the long-term development of enterprises.As one of Youngor's "three-wheeler carriages",the garment plate is once a core business.It can still provide more than 4 billion yuan of business income each year at a gross profit rate of more than 60 %,which is an important support for Youngor's stable development.Therefore,this article believes that Youngor needs to adjust the diversified layout and focus on the main industry.