Research On The Path And Strategy Of Bank Traditional Network Channel Transformation In The Internet Age

The purpose of this paper is to research on the Internet economy environment,As the big data,artificial intelligence,social networking,etc.The progress of science and technology,Especially mobile Internet trading behavior of the people and the reshaping of the trading habits,Internet financial model of continuous innovation,To the traditional business of commercial bank branch of the impact of the strong.By focusing on the regulator to the business network,the electronic experiment,and set up different innovation policy support,Based on the Bank of ChinaQingdao branch,Study the challenge for the bank branch channel,the opportunities and trends.Through the analysis ofBank of China Qingdao branch network development present situation and the existing problems,new technology and intelligent equipment application,Internet finance,the impact of customer behavior pattern and demand change on the traditional channels service model of banks,Interbank network channels at home and abroad for reference,the experience upgrading transformation and innovation,Combined with the transformation and upgrading of the Bank of China branches,intelligent modification pilot and scene,the intellectualization,the development of social work practice,Through its outlets to reposition and intelligent transformation,integration of online and offline channels,explore the community finance,play network integrated service capabilities,improve deficiency outlets of high cost and limited service radius,to respond to the new market environment of competition and challenge.This topic to discuss and put forward a new form of Bank of China Qingdao branch performance and value creation to ascend measures and implementation path,and proposed in the Internet economy,to strive to enhance the value of channel outlets to create,synergistic blend of innovative and diverse,comprehensive benefit of boosting and support commercial banks provided as the goal,through the promotion of network development and transformation and intelligent network construction,improving the sales and service process,enhance the service integration and channel coordination.outstanding electronic development way,outlets to enhance the effectiveness and value achieve the rise and business model transition,The channel strategy of commercial bank has certain reference and guiding significance.