Efficiency Evaluation Of Star Hotels In Hunan Province Based On DEA

Because of China's reform and opening up,the steady growth of economy and tourism has provided a solid foundation for the development of China's hotel industry.After stepping into the new era,the Beijing Olympic Games,Shanghai World Expo,the Asian Games and some of other importent events,have promote the rapid development of this industry.At present,the development of starred hotels in Hunan has maintained a good development trend with the active and positive development of the national Starred hotels.Although of the starred hotel industry of Hunan has maintained a high speed,its profit is not pleasant."China Tourism Statistical Yearbook" shows that in recent years,lots of starred hotels has springed out in Hunan,more employees appearred,but its income has increased in a low speed;the profitability and the expansion of the starred hotels(speed)in Hunan have not showed consistency.Therefore,leave along the rapid expansion,it is clear that the management of the starred hotels in Hunan is facing with some unprecedented challenges,among with rational allocation of resources,optimizing human resources and improving operational efficiency are the major issues to be solved.There are many influencing factors of limiting the efficiency of it development and the feasibility of analysing the efficiency of the hotel only from the perspective of finance.In order to improve the operating efficiency of the starred hotel in Hunan,analyze the factors affecting the efficiency the hotel,the thesis analyzes the running efficiency of the hotels by studying their low speed of development and their low effiiciency.according to the Hunan starred hotel industry rapid development,low efficiency of this situation,by using the method of data envelopment analysis,using the hotel employees,fixed assets as input variables,operating income,room occupancy rate,per capita profit as output variables,the operating data from 2005 to2014 in Hunan Province star hotel as samples,an input-output index system of Hunan Province star hotel operating efficiency status,from a macro perspective.According to the analysis,the majority of the starrated hotels in Hunan province are invalid in DEA,they are low in technical efficiency and the efficiency of overall input-output,and are poor at operating output.At the same time,all these hotels have the problem of low output and high input.Finally,relevant countermeasures and suggestions are put forward : Controlling the three major efficiency and steady development,keeping up with market demand and national policies;improving technology,to manage the hotel optimizing human resources.