OPQ Company Marketing Strategy Research

With the development of the globalization,more and more designers come to China to pursue theire carrers'development from Europe and American.They have partnershiop with Chinese local factories and companies.Thus more and more international new luxurary brands grow up in Chinese market.These five brands owned by OPQ Company are like those.However for the increased competition of the industry,the companies must to think out which kind of marketing strategies is more efficien as soon as possible to win the market.At the beginning of the article the author referred to the concept of the luxurary product,naturally extend it to the quasi luxurary product in the new market.She explained the concept and characters of the quasi luxurary product.And she also analyzed the brands and products of the OPQ Company and their types.Then the author did some research on the markting theory development.According to the research she found out that in the marketing stategy used in China are almost based on the theory of consumer orientated model,competition orientated model and relationship orientated model.Followed by the marketing research,the author explained the industry situation of the OPQ Company from the demand and supply two aspects.And she analyzed the current marketing strategy of the OPQ Company by using the SWOT tool.Meanshwhile through considerring the consumer psychology model and consumer bavior model,she proposed the Chinese quasi luxurary consumer bavior model after research.Finally,the author presented the marketing model suitable for the OPQ Company based the research on the Chinese quasi luxurary consumer bavior model and the career theory model by The Drucker.