A Study Of An Open Communication Platform For Scenic Guide Of Mobile End With The PGC Pattern

In recent years,with the development of society and economic,the scale of China's tourism industry continue expanding.The concept of tourism have changed a lot in traveler's mind.Traditional tour guide groups act as a medium to convey the contents of the scenic spots to the tourists in the whole travel experience.According to McLuhan's "Medium is The Message" theory,the real meaningful messages are not the contents of the medium in all times,but the medium itself.None of mediums can exist independently and always acts as the "content" of another kind of medium.The change of the communication type is a very important factor to our society.The rapid development of the internet support McLuhan's theory perfectly.Millions of traditional medium changed their roles in order to involve into the wave the internet and promote the development of the human society.In addition,Meyrowitz's "Situation Theory of Media" looks medium as a situation and everyone in this situation can achieve their intended behaviors and purpose of propagation.This article based on McLuhan and Meyrowitz's theories,combined tour groups and their new information explanation identity with the internet in today's mobile Internet age and created a new medium-PGC Mode Mobile Open Communication Platform for Scenic Spot.This platform will promote the development of the whole travel industry.This new scenic tour guide platform is different from the traditional tourism explanation devices or existing tourism mobile phone apps.It is based on open communication platform theory--by looking tour guide groups and their explanation as information in the platform.The platform will have a new usage scenario which is a process based on PGC(professional production content model research design and dissemination).This new communication platform can enhance both guides and tourists'user experience by improving scenery explanation process.It can also bring a win-win solution for both travelers and guides.A highly integrated self-running open communication platform will be created to promote the development of the Chinese guiding explanation industry.