Research On Alibaba's Open Platform Strategy

Alibaba open platform started in 2006,it started for increasing the diversity of the sales tools used on Taobao.com.Then Alibaba put some api on its open platform and tried to import some developers to develop some plug-in units for the sellers on Taobao.com.With the development of intelligent mobile phone,mobile applications began to occupy more and more users use the length of time,in order to upgrade services,to build e-commerce ecosystem,Alibaba has developed a number of interface call for developers,and access to services.After this batch of interfaces on the line,the Alibaba found that open platform only able to attract some of the strong demand for e-commerce applications.In order to attract more mobile application in different fields,to remain competitive in the market competition,the Alibaba open platform launched its innovative projects called Ali-baichuan which focused on providing commercial service for mobile applications,and provide some technical components.Ali-baichuan has achieved good results in the implementation,this paper will introduce the Alibaba open platform strategy,and the implementation of innovative projects Ali-baichuan,research on the development of the Internet open platform,and draw relevant conclusions.