The Research On Factors Influencing Customer's Adoption Of Social Recruitment

Since the 21st century,online recruitment gained rapid development,However,due to false information spread,low degree match of people and post,the traditional online recruitment has become increasingly difficult to meet the needs of the organization and job seekers.Social recruitment remedy the shortcomings of traditional online recruitment,Social recruitment shows great potential for future development.Therefore,the research on user behavior of Social recruitment and the influence factors of users' Acceptance does possess important theoretical and practical significance.Based on the UTAUT,and combined with the perceived risk variable,the research Builds a new Social recruitment users,acceptance model.Then we have questionnaire survey,Statistical analysis and the SEM statistic method are adopted to validate the interrelation of variables in the model and test the hypotheses.The empirical results show that use Behavior is directly and positively affected by behavior intention and facilitating conditions,and indirectly and positively affected by effort expectancy,Studies have shown that in seven variables,Perceived risk and social impact the greatest impact on user behavior.The convenience of the user behavior is no obvious significant correlation,Description today with the rapid development of economic and technological,most people have the condition use of Internet services equipment and technical level.The paper consists of six parts.The first part introduces the background,purposes,Significance and procedures of the research;the second part is the literature review of Relevant studies and theories;the third part builds the new Social recruitment users' acceptance model,and puts forward hypotheses;the fourth part explains in detail the Research design;the fifth part conducts the empirical research to verify the model and test hypotheses;the last part is a conclusion and discussion of the empirical results,and a Prospect for future research is also discussed.