Pharmaceutical Service Research And Strategy Of Retail Drugstore

Because of its close pro ximity to the consum er,the pharmacy has become the biggest value demand for the convenience of consumer s.The initial drug retail pharmacies are mainly attributable to the pharm aceutical company.After ertering th e fifteen perio d,with the reform of medical system startup,the progressive implementation of the national policy of the separation of m edicine.Some designated community pharmacies for urban workers,the basic medical insurance insured provide prescription with service,patients can hold prescription in hospital outpatient pharmacy purchase,also can be in th e retial designated pharmacies,has changed form medical institutions to provide medical insurance prescription of the situ ation,this initiative for the deve lopment of pharmaceutical retail industry has brought a broad prospect.Retail pharmacies in this period,have achieved rapid growth in both size and quantity.Completed the gradual transformation of single pharmacy chain pharmacies.Today,after decades of development,the pharmaceutical retail industry in china has also been a certain m arket size,diversified products.With the im provement of people’s awareness of health care and concern about their own health status,the pharmacy can provide professional pharmaceutical services will become a key factor to refle ct its operational capacity.The occurrence of drug safety and quality accidents also makes the pharmacy can become a more convenient choice for consumers to consult medication.This article mainly uses the method of literature research 、questionnaire survey and theoretical research,starting form the sta tus quo of retail drugstore pharm acy service quality in China,constructing SERVQUAL model,and through the questionnaire to obtain data analysis,to determine the resea rch content.According to the res ult of investigation,Understand the custom er’s overall evaluation of pharm acy pharmacy services.put forward the corresponding count ermeasures to improve drugstore pharmacy service quality form tangibles reliability,responsiveness,empathy and safety aspects.