Research On Peach Characteristic Industry Development Strategy In Xinye Country

Peach is a kind of sweet-tastes and high nutritional value of fruit,deeply loved by general consumer.After nearly 30 years of development,the peach has become one of the most unique industry in Xinye country.Although the peach industry development of Xinye country has made gratifying achievements in recent years,there still has a large gap compared with other regional advantages peach industry.Especially with the continuous development of market economy,the competition of fruit market has intensified.How to play the peach production in new item of comparative advantage at the same time,establish a set of perfect system of standardized production,to meet the needs of the social market,is the current urgent task.In this paper,through the investigation of peach development present situation in Xinye,including the production distribution and product structure.system analysis the development advantages of peach industry conditions and the existing problems in Xinye country.Come to the conclusion:peach has became the advantage of varieties in the national market,mainly because of the long cultivation history,the superior geographical position and improve the varieties Constantly.However,the development of peach also exists Several problems such as low level of production and operation,Sales organization degree is lowly,Short industrial chain and processing capacity.In this paper,in order to make clear the development strategic positioning of peach industry and improve the ability of sustainable development for the purpose,comprehensive evaluation of the new item development prospect and market demand of peach,reference quality peach industry production experience and the latest research results in advanced provinces and cities,Put forward the development strategy of Xinye peach industry,including improving the peach farmers organization degree,speed up the variety of breeding,strengthen the marketing ability,improve the processing ability of the peach industry,promote the development of rural tourism,construct the disaster prevention,etc.