Research On The Development Of Peach Industry In Jianyang City Under The Background Of Rural Revitalizatio

The 19 th Party Congress proposed the implementation of the rural revitalization strategy,which is a major decision making and generalgrasp for the work of "three rural areas" in the new era.The rural revitalization strategy insists on giving priority to the development of agriculture and rural areas,and accelerates the modernization of agriculture and rural areas according to the general requirements of flourishing industry,livable ecology,civilized countryside,effective governance and rich living.Prosperous industry is the most basic and core task in the general requirements of rural revitalization strategy.In recent years,the peach industry in Jianyang City has developed rapidly and made considerable progress.As of December 2021,the fruit area of Jianyang City was 130,600 mu,with an output of 115,400 tons and a total output value of 530 million yuan,of which about 44,000 mu were peaches,with an output of 52,000 tons and an output value of 170 million yuan,accounting for more than 30% of the total fruit area and output value,and more than 40% of the total fruit output,with an average yield of 940kg/mu,which is the largest fruit in Jianyang.Jianyang City has gradually formed an industrial chain with peach cultivation,sales and tourism as the core,and the peach industry has become the main way for farmers to get rich in Jianyang City.The development of the peach industry in Jianyang City plays an important role in promoting the development of rural economy and the revitalization of the countryside in Jianyang City.However,there are certain problems in the development of the peach industry in Jianyang city.Several domestic peach-producing areas have summarized their experiences in promoting the development of peach industry,which is worth learning from Jianyang city peach industry.However,the development degree of peach industry varies from region to region and is influenced by factors such as geographical location and resource differences,so it is necessary to explore the road suitable for the development of Jianyang city peach industry.Based on the background of rural revitalization strategy,this paper researches and analyzes the current situation of peach industry development in Jianyang city,combines literature research method and field survey method,analyzes the development basis and current situation of peach industry in Jianyang city,and points out the role of peach industry development in Jianyang city under the background of rural revitalization.Combining with the development status of peach industry in Jianyang city,it points out the problems in its development process:the structure of peach varieties is not excellent,the infrastructure is not perfect,the brand effect is not strong,the added value of products is low,and the degree of organization is not high.In view of the existing problems,strategic ideas suitable for the development of peach industry in Jianyang city are proposed: follow the basic principles to optimize industrial development;stimulate endogenous power to realize industrial prosperity;protect ecological environment according to local characteristics.It proposes solutions suitable for the development of peach industry in Jianyang city: enriching variety structure and strengthening skills training;strengthening infrastructure construction and promoting modernization;enhancing brand awareness and strengthening propaganda;extending industrial chainand promoting industrial integration;strengthening organizational cooperation and improving development capacity.This paper is of practical guidance to promote the development of peach industry in Jianyang city and the high-quality development of rural economy in Jianyang city.At the same time,it helps the implementation of rural revitalization strategy in Jianyang City,and provides assistance to farmers andother business entities to develop peach industry,increase their industrial income,realize the optimal allocation of resources,promote the high-quality development of peach industry,and provide referencefor the development of rural industry in southwest China.