Research On The Business Strategy Transformation Of GB Newspaper Printing Company

With the rapid development of digital communication technology,the new media has becomethe main channel of today's society of information dissemination,the newspaper as the traditional media have hitherto unknown impact,as the impact of newspaper printing based GB newspaper printing company is huge.As the circulation of newspapers has dropped sharply year by year,the printing quantity of newspapers has been decreasing sharply year by year,and the business volume of enterprises is seriously insufficient,and the income of enterprises is greatly reduced.In this way,sustained development will lead to insolvency,which will eventually lead to the cruel reality that enterprises will not survive and develop.In order to change this dilemma,GB newspaper printing company will have to carry out business strategy transformation.This paper is highly dependent on the production equipment and business single GB newspaper printing company newspaper printing business as the research object,through the operation of the enterprise,thorough research and analysis,internal and external environment,and the reasonable reference to the relevant domestic newspaper printing enterprises business transformation strategy of the typical experience,the integrated use of SWOT analysis,PEST analysis the method of case analysis,text analysis,objective and comprehensive analysis,put forward the development ideas of business transformation strategy for newspaper enterprise GB:(a)based on the industry,the printing industry chain extension,the longitudinal development of printing industry;(two)based on enterprise resource advantages,the implementation of low-cost strategy,to the development of industry leaders position;(three)by means of formal and informal institutions,leading enterprises to green,technology elements integration and development;(four)to build a modern India Brush service industry chain,to the direction of integrated services industry.At the same time,analysis of the company's transformation process in some of the difficulties.According to the transformation of business strategy,combined with the actual situation of enterprises,falling out of business strategy to promote the effective implementation of the strategy of stable transformation:(a)to improve operational efficiency for the purpose of optimizing the organizational structure of enterprises;(two)to reinforce the competitive advantage as the basis,the establishment of quality control system;(three)to take advantage of resources the carrier,the implementation of effective implementation of the strategy of low cost;(four)to improve business growth as the starting point,develop new business market space;(five)to support national policy as an opportunity,bundled with the surrounding new industrial development;(six)as the goal to improve the market competitiveness,integration and development to achieve "resources" and "ability".In the study of GB newspaper printing company's business strategy transformation thinking and promotion strategy,and actively integrate into risk control elements,to ensure that it has certain practice.Based on this study,put forward for the strategic transformation of business GB newspaper printing company of some of the measures and methods of the establishment of the business strategic transformation direction,and trying to build up the stability and development of business strategy transformation GB newspaper printing company,maneuverability,sustained competitive.To solve the GB newspaper printing company is facing in the development process of business strategy transformation steady development strategy,through the practice,the enterprise has achieved good social and economic benefits,and provide the reference for the related business enterprise strategic transformation,promote rapid and healthy development of business transformation.