Research On The Sustainable Tourism Development Of Anhui Hongcun

Since the implementation of the reform and openning-up policy for 3 decades and more,tourism has developed into a relatively independent industry in our country.With economic development,people's concept of tourism has changed,the demand for tourism has become diversified.With economic development,people's concept of tourism has changed,the demand for tourism has become diversified.In this case,the first single format of tourism has been unable to meet market demand,the tourism has began to fuse other industries,resulting in a number new tourism formats,such as rural tourism,industrial tourism,cultural tourism,red tourism and others.The emergence of rural tourism development provides a prerequisite for ancient village tourism,many ancient villages use traditional cultural heritage legacy as village resources,vigorously develop the tourism industry.Finally,the ancient village tourism which in order to experience the ancient folk customs and culture has produced.In recent years,with the ancient village tourism sought after by the tourists,the economic value of ancient villages began to be the importance of Anhui Province.In 2016,the Anhui Provincial Tourism Bureau in the "on the further promotion of the province's rural tourism industry to enhance the development of opinions" in the proposed to develop ancient village tourism rely on the ancient villages,ancient ruins,ancient architecture.Anhui Province has a wealth of ancient village tourism resources,including Hongcun and Xidi two ancient villages which were named a world-class cultural heritage in 2000.Hongcun develop tourism activities in1986 which is the earliest ancient village in Anhui Province.After 30 years of development,Hongcun's tourism activities have developed into an industry.At present,Hongcun has the most mature tourism in Anhui Province,the economic efficiency is highest too.However,some problems began to emerge when many benefits bring to the ancient village.Such as: the development of irrational destruction of the ancient village tourism resources,competition for the villagers and government ownership of tourism resources,ancient villages and villagers tourism business due to interests arising from conflicts and so on.How to solve these problems,to ensure the sustainable development of tourism,has become an important subject in the research of Hongcun.Firstly,this paper uses Pareto analysis and theoretical analysis to explain the connotation of the sustainable development of Hongcun tourism.Then,analyzes the current status of the development of tourism and Hongcun factors which may identify the impact of sustainable development.After these,we build an evaluation index system to evaluate the ancient villages of sustainable tourism development.Then,Using BTS chart and ATSI chart to evaluate the sustainable development level of the current Hongcun tourism.The empirical results show that the overall sustainable development level of Hongcun tourism is low,and 9 unsustainable indexes in the index system are the main influencing factors.Finally,According to the conclusions try to build a new model Hongcun tourism development in order to increase its capacity for sustainable development.