Study On The Development Of Rural Tourism In Huling Town Of Rui'an City

In recent years,Tourism has expanded greatly in our country,especially in the rapid development of urbanization in Jiangsu and Zhejiang area,"short" and "short"of rural leisure tourism is popular among many urban residents.Increasingly rich rural tourism bring economic benefits to rural residents,promote the sustainable development of the country.Wenzhou where private economy developed is located in the southern coastal area,and the residents has high disposable income,under the fast-paced life condition,especially under the background of urbanization urgent polymerization,the residents eager to return to rural nature,loosen body and mind.The town Huling is located in the west of ruian,with its own unique natural tourism resources and location advantages,as well as the unique local conditions and customs,attracting the masses of tourists.To this year,the town in a strong for strategy,promote the building of rural tourism products,has a good development in a short time.Based on town Huling,the current situation of rural tourism development,through using the method of SWOT analysis to current town Huling rural tourism development strengths,weaknesses,opportunities and challenges.At the same time,to carry out the questionnaire survey,through the survey of the tourism market,further understand the tourist structure and behavior,lays the foundation for the accurate market positioning.According to the analysis of existing problems,and finally puts forward Suggestions for rural tourism of the town Huling.This article,through the SWOT analysis,the town Huling in regional transportation,ecological resources,humanities resources,tourists has obvious advantages,but there are also exist weaknesses and problems of developing a single,characteristic mining enough;A lack of government guidance,the unreasonable planning;Tourism infrastructure needs to be improved;Poor management,low quality of the practitioners;Propaganda is not enough,lack of marketing and so on.There are broad prospects for development,consumer demand,such as opportunity,there are also similar surrounding rural tourism and environmental pollution problems such as the challenge.Through the questionnaire survey,in combination with the practical situation of the town Hu]ing,looking for accurate positioning,on the basis of the town Huling rural tourism development,strengthen the government's policy support and capital investment,through policy and funding of preferential measures to promote tourism industry development;To take a long-term perspective,reasonable scientific planning,highlight the characteristics of the town Huling of local area,enhance competitiveness;To further standardize the market management,improve staff quality,so as to improve the overall service quality.Want to notice to explore local culture connotation,its core brand project lead,further build experience rural tourism new way;To plan as a whole development,adhere to the coordinated development of tourism and protection of ecological resources,sustainable development strategy;Should intensify propaganda,improve operator network,enhance brand promotion efforts.Hope to the town Huling rural tourism development can be used for reference.