A Study On Attention And The Co-occurrence Effect Of Guilin A-degree Tourism Attractions

The development of the information and communication technology causes that the Internet technologies are widely applied in tourism industry.Plenty of tourism social platforms are created around by network,where tourists can publish and share their travel experience.Because of this,so lots of information about tourists,taking the form of texts and photos,intersects in the network,and it carries abundant tourist' digital footprints,which can make a great influence on the image perception and choice of tourism destinations.This paper try to collect relevant concepts and theories,gather the tourists'travel notes and official advertising texts by using web spider,try to compare the attention heat and attention preference between tourists and official departments,and analysis the behaviors and reasons of the consistency and diversity of the attention preference.Based on the research of tourism attractions' attention,this paper explored the connection of Guilin A-degree tourism attractions in the perspective of tourists' attention and official attention with the help of social network analysis.Furthermore,this paper compare the tourism attractions'co-occurrence effects of tourists' travel notes and official advertising texts,and analyzed the behaviors and reasons of the co-occurrence effects of tourists and official departments.Using the method of two-dimensional quadrant analysis in management,the paper divides Guilin A-grade scenic spots into four types,so the official can know the tourists' travel motivation well,and based on this,correct the marketing strategy in time to achieve best marketing effect.Through the research,this paper found that the Karst resources are the core of the attention preference and the co-occurrence preference,the historical resources and entertainment and leisure resources are the core of official attention preference and the co-occurrence preference.It also found that the non-popular tourism attractions are the consistency of both tourists and official departments' attention preference and co-occurrence preference.According to the results,this paper provided some marketing strategies:based on the digital footprints analysis,strengthen the construction of tourism platform;based on the precision marketing,improve the tourists' acknowledges;based on the Internet technology,carry out tourism marketing.