| With the advance of the 'new normal' tourism,Nyingchi,along with its rich natural and humanistic resources, also ushers in the spring of prosperity and development. At present, there is minor research on the integration of tourism and big data. Therefore, this article adopts digital footprint on the website Ctrip Travel Network as data source, and related travel data are grasped. Applied on text analysis,mathematical analysis, filtering analysis method this paper paper analyzes the characteristics of the time behavior of tourists visiting Nyingchi at three scales: annual,monthly and daily residence time. And social network analysis is adopted to study the preference of behavior and spatial path of on Nyingchi tourists. And then this paper explores the spatial and temporal behavior of tourists there and their influencing factors, and provides appropriate countermeasures to promote Nyingchi Tourism. This research was concluded as next.(1) In term of time behavior. First, the behavior of tourists in Nyingchi presented experienced development stages, respectively, 2001-2006, 2007-2011 and 2012 to now. From 2001 to 2016, the total amount of visitation showed a strong growth trend.The analysis of the Fourth Chapter indicated that the characteristics of seasonal behavior of Nyingchi tourists is significant and there is an obvious uptrend after 2006,while the trend came to be relatively slower after 2012. Generally, the period from May to October is the tourist rush season. Touristic flow peaks at July and August,then declines, its off-season lasts from December to next February. And the rest months its shoulder season. Thanks to the Peach Blossom Festival held here in March, the number of tourists increases gradually, while drops sharply after Chinese National Day in the early October. The tourist flow curves characterized as drastic fluctuation in a short time in Peach Blossom Festival, May Day, National Day and the other holidays. Because Nyingchi is still in the node of the Tibet tourist cities, the stay time of its visitors is shorter. So visitors recorded time is also the total stay time in Tibet area and the average is 12. Since 2001, the occurrence of abnormal events has bad impacts on Nyingchi's tourism industry and brought a hard-hit to its visitation.The managers and decision-makers of Nyingchi can grasp the characteristics and rules of tourists by analyzing the travel notes, online reviews and strategies. For the unbalance problem existing in the distribution of time behavior, they can take appropriate measures to coordinate the seasonal distribution of tourists, such as seasonal flow-shunting.(2) In terms of spatial behavior: Nyingchi visitors prefer to tourist destinations at high-level. The main tourist attractions are concentrated in the vicinity of Bayi Town,which is equipped with convenient transportation,high quality tourist resources and good accessibility. However,limited to Nyingchi's disadvantageous natural environment, the path of tourist behavior in Nyingchi is relatively simple. Centrality analysis illuminated that, the degree of centrality, intermediate centrality and proximity to the center of the Yarlung Zangbo Grand Canyon, Lulanglinhai, Sejila Forest Park,Niyang River,Mira Yamaguchi,Namjagbarwa in Nyingchi are high.Furthermore the aforesaid seven tourist attractions are located at the heart of all the tourist attractions in Nyingchi. Among them, the Yarlung Zangbo Grand Canyon,Najiabawafeng, Lulanglinhai, Sejila Forest Park, Mira Yamaguchi is the main radiant points, which situated in Bayi Town and Milin County. From the external influencing factors of Nyingchi,tourists prefer to visit the famous scenic spots in Lhasa,the capital of the Tibet Autonomous Regions, and also the center of the political,economic, culture and religion. Lhasa is a Buddhist shrine, with well-known attractions at home and abroad, such as the Potala Palace, Jokhang temple, and etc.Therefore, Lhasa plays an important role in Nyingchi external space network. To sum up, the unpopular spots in Nyingchi should learn from the experience patterns of popular scenic spots.it can find their own shortcomings and take measures to improve their own weaknesses. The hot tourist destination should continue to play its own advantages, innovation, regional joint development strategy. |
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