Study On The Attention And Co-occurrence Effect Of Xiamen Tourism Scenic Spots Based On Tourism Digital Footprint

According to the 42 nd Statistical Report on China's Internet Development Status released by China Internet Network Center(CNNIC),as of June 2018,the number of Internet users in China was 802 million,and the Internet penetration rate reached 57.7%;the openness and interaction of the Internet Sexuality and sharing make a large collection of tourist information,which has become an important platform for more and more people to express their opinions and obtain information,which has brought great convenience to people's lives.With the development of the network,many tourists share their travel information,travel time,travel routes,scenic spots,tourism processes and destination evaluations on tourism blogs,forums and other platforms.These "digital footprints" with texts,pictures,etc.as the main form of expression,with their high interactivity and openness,influence the image perception and choice of potential tourists on tourist destinations.This paper sorts out related literatures and theories at home and abroad,uses network technology crawling technology to collect tourist network travels and official propaganda texts,compares the attention and attention preferences of the official and tourists,and further finds whether there is significant difference in attention preferences.Based on the research of scenic spot attention,this paper uses social network analysis method to explore the relationship between tourists and Xiamen tourist attractions(points)from the perspective of official attention,and compare the co-occurrence effect and official propaganda of tourists in the online travel of tourists.The co-occurrence effect of the scenic spot(point)in the text,analyzes the performance and reasons of the difference between the co-occurrence and the official co-occurrence of tourists,and draws on the two-dimensional quadrant analysis method in management to divide the tourist spots(points)in Xiamen into four types.Therefore,the official can understand the tourist motivation of the tourist,so that the official adjustment of marketing propaganda is more in line with the wishes and preferences of the inbound tourists.The study found that coastal tourism resources are the core of tourists' preference and co-occurrence preferences;natural ecology and entertainment and leisure attractions are the core of official attention preferences and co-occurrence preferences;tourists and official attention preferences and co-occurrence preferences in non-popular scenic spots Performance consistency.Based on the research results,we propose to optimize the unique resources,strengthen the joint propaganda and implement precise marketing,and grasp the optimization measures of tourists' preferences.