C International City' Research On Marketing Strategy

As one of the domestic market economy development the mainstream industry real estate industry,can lead to the development of real estate industry in the domestic market economic importance is particularly prominent in the position.And the development of the real estate industry can not exist independently,needs the support of relying on other industries,but also can effectively improve synchronization of associated industries.Until the middle of 2013 to the present,with the national and local relevant government housing policy adjustment in real estate industry in the increasingly intense competition,several years in the past,but the corresponding policy on the property market is still not change,the real estate market gradually dominate by the original developers of the seller's market to the developers,according to the market demand and potential customers expect to decision-making of buyer's market.As the market and consumer demand for real estate construction quality has become increasingly demanding,so the real estate industry of its own construction level and quality control will become more and more strict.Now market and potential customers with the professional and popularity also pay more attention to real estate projects,huge changes have taken place in the situation of the real estate industry,lead to traditional buildings before operation mode is difficult to match the latest market and consumer demand.General investment real estate project investment cycle is long,the late one-time capital investment is high,the income is not controllable,as much as possible if you will risk control in the smallest scope requires developers to set up the real estate marketing planning before a large number of visits and research the target customer groups,according to research and evaluate the results to real estate project marketing planning scheme are discussed before the opening,target audience and the market demand,formulate the most satisfy user's demand and consumption minimum marketing strategy,and after the real estate project marketing planning scheme with a full range of security.Now the domestic market,more and more number of property developers will focus on the project marketing planning,impact structure,also is from simplification to comprehensive transformation,increasingly pay attention to the embodiment of the connotation and not limited to the surface form,from the marketing strategy,also becomes specification ordered by retail.But in the process of change,the vast majority of domestic real estate project marketing planning scheme,there are still many issues worthy of developers to further explore.Now the domestic real estate project relating to the marketing plan ready to implement large city areas are mainly concentrated in the second line,study of three or four line city is less,and can not completely copy of a learning strategy of second-tier cities.In this paper,based on the real estate marketing planning,SWOT,PEST and 4 p theory,through rational analysis,in combination with the practical situation of Nanchang economic development and the construction of the real estate market situation,development and application in the project of real estate project marketing planning scheme,and through a series of environmental analysis and market positioning,locking the potential target customer and market demand,has targeted marketing planning scheme is put forward,and the feasibility of marketing risk assessment,in combination with the late personnel,resource,structure,and the implementation of information security,this way is to make sure that "C international city" project key to ultimate success.Before the local market investigation,according to the results of nanchang city real estate developers are widespread several common problems: the traditional real estate developers tend to ignore the early market research and survey the significant influence to the project marketing planning,housing construction at the same time found the product positioning is not clear,and real estate projects will be held through joint media conference and facing the whole country and the southwest area of advertising communication problems.Marketing planning through the above analysis,targeted put forward the nanchang city real estate project marketing must combine when regional economic development characteristics,on the basis of a detailed market research,target customer clear advantage of project,eventually develop a scientific and reasonable marketing planning scheme.