A Study Of Group Customer Marketing Strategy In Jiangxi Unicom

The fourth reorganization of the telecommunications industry in May 2008,telecom industry appeared the new China Unicom,mobile,and new telecom tripod pattern,with 4G licenses issued,the three operators into the whole business of the times,especially the Chinese economy has entered a new normal,communications industry,the market competition is more intense.4G era,China Unicom relying on the standard advantages into the era of rapid development,the continuation of the momentum of rapid development in the 4G era is extremely important.The telecommunications industry focus on economies of scale,which is more market share to make income and profit increase,occupy the leading position in the market competition.Jiangxi Province,more than GDP 1 trillion and 670 billion,the resident population of more than 45 million 650 thousand,the total number of enterprises in Jiangxi province has more than 370 thousand enterprises,and business customers have great communication market,market competition is fierce.Precisely because of the group's customers in decision-making,social and economic plays a very important role,making it become the core of the market share of Jiangxi Unicom,especially in the new normal communication economy.Through the example of Jiangxi Unicom,this article discusses how to develop the marketing strategy of the group customers.This article presents the meaning and purpose,overview and research of domestic and foreign telecommunication industry on group customer marketing strategy theory in the past and the,and by Jiangxi Unicom examples and on segments of the market and the enterprise strategic management theory through comprehensive study,and then more in-depth of Jiangxi Unicom Group customer market competition analysis,find Jiangxi Unicom on group customer marketing is a problem in,are given for each problem solution,transformation and upgrading of the service system and for the group customer marketing management mode.