ZG Company Mobile TV Market Marketing Strategy Research

With the progress of information technology, especially the digital media technology and the rapid development of mobile Internet, mobile phone has become a veritable mobile media.With the progress of information technology, especially the digital media technology and the rapid development of mobile Internet, mobile phone has become a veritable mobile media.Once upon a time, as a new media form, mobile TV as mobile portable, personalized and interactive features, compared with other traditional media, highlighting the advantages of more and advantage. In 4G and Wi-Fi, communication and Internet technology, under the support of various mobile Internet application constantly, to expand the development space of the mobile phone media everything at the same time, also brought challenges to the development of mobile phone TV business and competition.The ZG company was established in 2009 in Heilongjiang province is a joint-stock operations of mobile TV business, mobile phone TV business and also is the only of its business, the fundamental business, its development is good or bad decision by the ZG company's market position and future development, suitable for their own stage of the development of the market marketing strategy, strengthen and improve the existing market share, is urgent to ZG companies, but also must firmly implement.This paper studies the ZG company in the past and the present market situation of mobile phone TV business and marketing strategy, through the analysis of the development of ZG company mobile TV business current environment, combed the mobile TV business development opportunities and challenges faced by and the pros and cons. Through further analysis of its target market and business positioning, assess ZG company the current mobile TV business marketing ideas, and then puts forward some strategies including product, brand publicity strategy, customer development strategy, channel strategy and promotion strategy five aspects of marketing strategy, finally from the marketing team building, marketing,incentive mechanism, network operations and operational support, customer relationship management and enterprise culture construction aspects this paper expounds the implementation ZG company, mobile TV business marketing strategy of security measures.Paper studies using professor Michael porter's five analysis model, the SWOT analysis,STP theory, and the theory of 4PS marketing model analysis method and analysis, by integrating theory with practice, comprehensive in ZG company mobile phone TV business marketing made a comprehensive analysis and research, to create a can adapt to the market and the marketing strategy beneficial to its own development as the goal, hope that the market marketing strategy in ZG company mobile phone TV business marketing has certain guidance and reference value.