The Study On The Government-Oriented Folk Custom Tourism Model In Jinhua Suoyuan

China is an ancient country with 5000 years of civilization.It has a long history and culture.The vast territory of the country and the national culture with its own characteristics have given birth to rich folk resources.In today's society,the folk culture and the national regional style have been paid more and more attention.The folk custom tourism has developed rapidly in China with its unique cultural charm and strong cultural atmosphere.When the tourist participates in the folk custom traveling activity,not only can relax the body and mind,but also can increase the experience,the feeling traveling place culture difference.Jinhua City,Zhejiang Province Suo Yuan is a four hundred years with the history of the traditional villages,has a wealth of folk tourism resources,the village by the folk tourism mode is a typical government-oriented model.The government plays a leading role in the overall planning of the village,publicity and guidance,personnel training,capital investment and so on.In this paper,Taking Suo Yuan folk tourism model as an example,through field investigation and combing the relevant literature,analysis of the current situation in the government and village folk tourism development and the existing problems,and puts forward some countermeasures and suggestions to promote the healthy development of the model.The main contents are as follows:The first part of the introduction,this part expounds the origin of the topic and research significance,through combing the domestic folk tourism,folk tourism model,the government-oriented model and Suo Yuan relevant literature,writing theoretical support for the paper,and according to the actual situation the research contents and research methods of this paper are put forward.The second part is the summary and evaluation of the folk tourism resources of Suo Yuan.This part introduces the history and current situation of Suo Yuan,and summarizes the folk tourism resources of Suo Yuan.Through the analysis,this paper divides the folklore tourism resources of Suo Yuan into four categories:organizational system folklore tourism resources,settlement folk custom tourism resources,tea wine and folklore tourism resources and recreational and entertainment folklore tourism resources,and points out the characteristics of folk tourism resources in Suo Yuan.The third part is the development of the government-oriented folk custom tourism model in Suo Yuan.This part first introduces the origin of the government-oriented folk tourism model of Suo Yuan,and introduces the operation mechanism and the main features of the development of folk tourism in Suo Yuan under the government.The fourth part is the influence of the government-oriented model on the development of the folk tourism in Suo Yuan and the improvement measures.This part summarizes the government-oriented folk tourism mode according to the present situation of the government-oriented folk custom tourism model.The impact of development,as well as the existence of such a folk tourism model of some of the problems and improvements.The fifth part summarizes and reconsiders the investigation and research of the government-oriented folk tourism model of Suo Yuan,and carries on the reflection and prospect to the village folk tourism model under the government-oriented.