Study On Hot Spring Tourism Development From The Perspective Of "Health Industry"

With the accelerating aging process and the increasingly serious sub-health problems,Tourism awareness and tourism purpose transformation have been performed.The rising of health tourism and health industry are strongly supported by governments at all levels.With its own spa leisure traits and as an important part of health tourism product,hot spring has become popular among different tourist groups in all ages,which has a huge development space and potential and a broad market.This thesis focuses on the state council on several opinions to promote the development of health services,the national tourism and leisure programs 2013-2020,etc.,which promote the development of health industry,it explores the development of hot spring tourism activities in the perspective of health industry.Hot spring tourism development depends on whether the hot spring resources area can combine the reality of the region to seek effective development path to realize the sustainable development of hot spring resources to the greatest extent.Based on the hot spring in Tangshan,Nanjing city,Jiangsu province,which is one of the "Four Famous Hot Spring Convalescence Areas",through the study of theoretical knowledge and the methods of literature research,and combined with field investigation and the methods of market research to resort,and by means of SWOT analysis and 16 variables "importance – satisfaction" questionnaire,the thesis clarifies its current reality health tourism development and environment and gives advice.This thesis firstly elaborates the research background,research purpose and meaning,and on the basis of large numbers of literature reading,it defines the concept of the health industry,hot spring tourism and writes domestic and foreign research reviews.Moreover,the site investigation and "importance-satisfaction" market research of Tangshan hot spring resort are carried out.Compared with Pukou Hot Spring and neighboring Huangshan hot spring,clear advantages and disadvantages are found.Focusing on hot spring tourism,policies of health industry development are analyzed and summarized.In market research,16 variables such as the environment,service attitudes and skills are studied,using SPSS statistical software to conduct reliability analysis,respondents personal information description analysis,tourist information descriptive analysis,"importance-satisfaction" descriptive analysis.Finally the advantage factors and improvement of Tangshan hot spring tourist resort are obtained.The advantages are the environment,the water quality,the type and size of the bath and the price.The urgent improvements include the attitude and skills of the service staff,local customs and culture,transportation,especially internal transportation and recuperation effect.Besides,the space capacity,the characteristic products of hot spring,the environment,online booking,leisure activities,and other maintenance projects also need to be improved.Finally,from the aspects of health manufacturing,health service and health management,advice is given on the development of hot spring tourism in the resort area,hoping to benefit its development.