Research On The Development Strategy Of Cross-border E-commerce Enterprises

Cross-border e-commerce is the combination of "Internet + traditional foreign trade" as a new foreign trade business model.Which is a typical fusion product as the progress of traditional and emerging industries.The weaknesses of traditional foreign trade is multiple links,time consuming,high cost and channel rigidity.Compared with traditional foreign trade,it is obviously more flexible,accurate,and freedom.Cross-border e-commerce has important significance in reducing circulation costs,stimulating entrepreneurial innovation,expanding employment,promoting transformation and upgrading of China's foreign trade.And it also cooperates with the development of "Made in China 2025" and Free Trade Zone.Cross-border e-commerce has made new contribution to making overall plan for both home and abroad market,speeding up the innovation of e-commerce.In a word,Cross-border e-commerce is very well vitality and creativity as a new economic development engine.The article first to make a SWOT analysis to the Global Top,put forward suited development strategy to the present status,and put the growth and development of Global Top into to the changing environment,which indicate the direction for its future development.For now,cross-border e-commerce macro policy and economic environment is very well?But the current competition is increasingly fierce because the more and more new entrants?Under the condition of the opportunities and threats,Global Top need to grasp the external opportunities and play their own advantages,by the company strategy,business unit strategy and function strategy of the three different levels of strategic choice and implement change disadvantage,build enterprise core competitive power for a long time,really become the leading cross-border e-commerce industry.Cross-border e-commerce as an innovation form brings unlimited business opportunities and vitality to enterprises.Meanwhile,it also raise new requirements to enterprises in source control,logistics management,innovation,marketing,human resources development,business process optimization,etc.Therefore,cross-border e-commerce enterprise's development strategy is a worth further studying task.