Research On Implementation Strategy Of Liaoning Chengda Group's Cross-border E-commerce

Liaoning Chengda Co.,Ltd.is a traditional state-owned trade enterprises,according to the rapid rise of cross-border E-commerce,managers hopes to circumvent traditional trade restrictions through the cross-border E-commerce model,using the large radius of the offline resources to develop cross-border E-commerce to seek new profit growth point.Liaoning Chengda Co.,Ltd.has try to introduce foreign high-quality health products through the traditional import model for store sales,but due to the restrictions on tariff costs,commodity prices generally higher than the "haitao" and ultimately failed.What's more,the development of cross-border E-commerce modle give a new oppotunities for Liaoning Chengda Co.,Ltd.to try again.However,cross-border electrical business from the idea to the implementation needs scientific and comprehensive demonstration and analysis.This research focus on Implementation Strategy of Liaoning Chengda Group's Cross-border E-commerce.First,we introduce the background of cross-border E-commerce,and the latest research and practice of the cross-border E-commerce.Second,we discribe the basic situation of Liaoning Chengda Co.,Ltd..Then,we use SWOT model to analyze the strengths,weakness,opportunity and threat of cross-border E-commerce in Liaoning Chengda Co.,Ltd..Third,according to the conclution of the analysis above,we carry out the project design of the cross-border E-commerce in Liaonign Chengda from four aspects,including commodity management,logistics distribution,membership system and human resources.Fourth,in order to ensure sucessful of cross-border E-commerce,we further formulated the implementation strategy,implementation and guarantee of the cross-border E-commerce.The last part is conclusion,we give a further summarize of the above content.This research has certain meaning for the traditional trade enterprise to carry on the cross-border E-commerce.Meanwhile,this research also have certain enlightenment function for the traditional offline retail enterprises which plan to carry on "the Internet +" reform.